Search found 6 matches

by indexcos
Wed Oct 09, 2013 3:37 am
Forum: Opinions
Topic: New lead model question - could cost per sale work?
Replies: 28
Views: 100342

Re: New lead model question - could cost per sale work?

d's, Once again thanks for the detailed reply and your candid comments. Very helpful. As for what is different about us, we have built a network of over 10,000 individual insurance content websites that we control 100%. Each is a niche site about a specific niche insurance topic. It is the largest n...
by indexcos
Sat Oct 05, 2013 4:27 am
Forum: Opinions
Topic: New lead model question - could cost per sale work?
Replies: 28
Views: 100342

Re: New lead model question - could cost per sale work?

Thanks again everyone for the candid and helpful feedback. It gives us a real "inside view" that would be impossible to understand from the outside. That said, it now seems clear that there is no interest for various reasons to share revenue over time for leads we could deliver at no cost ...
by indexcos
Fri Oct 04, 2013 5:12 am
Forum: Opinions
Topic: New lead model question - could cost per sale work?
Replies: 28
Views: 100342

Re: New lead model question - could cost per sale work?

d's, Thanks so much for your detailed and candid reply. It is extremely helpful and gives us a much better understanding of how agency owners would think about such a partnership. Many very good points you have made, we had not considered. In response, I would have two follow-up questions: 1. Rather...
by indexcos
Thu Oct 03, 2013 4:13 am
Forum: Opinions
Topic: New lead model question - could cost per sale work?
Replies: 28
Views: 100342

Re: New lead model question - could cost per sale work?

Hi lonestar, Again, thanks very much for the candid reply. This is a really interesting conversation, and frankly not at all what we expected to hear, but extremely helpful nonetheless! A few comments: 1. Our assumption is that the primary job of the producer, and the reason carriers pay most of the...
by indexcos
Wed Oct 02, 2013 3:29 pm
Forum: Opinions
Topic: New lead model question - could cost per sale work?
Replies: 28
Views: 100342

Re: New lead model question - could cost per sale work?

d's insurance store, Thanks very much for your candid remarks. We know how bad the insurance lead generation market space is (and mortgage, and education, etc. etc.) Most lead vendors are exactly what you say they are. But, we have a completely different platform, and as such, we are putting our mon...
by indexcos
Wed Oct 02, 2013 12:16 pm
Forum: Opinions
Topic: New lead model question - could cost per sale work?
Replies: 28
Views: 100342

New lead model question - could cost per sale work?

Hi Everyone, We are an online financial services media company and we own and operate a very large network of insurance websites and currently sell clicks to direct writers through aggregators on a CPC basis. We are producing 500+ personal lines inquiries a day across the country, and our traffic an...