Search found 10 matches

by Foundersgrp
Tue Oct 27, 2009 10:55 am
Forum: Opinions
Topic: Insurance Newsletter
Replies: 13
Views: 13234

Re: Insurance Newsletter

I'm not a big fan of the "canned" newsletter as you lose the personal touch. We use constantcontact.com and create our own. Have had great success. It takes me about 30 minutes a month!
Cindy Donaldson - Director of Marketing, Founders Insurance Group
by Foundersgrp
Tue Oct 27, 2009 10:53 am
Forum: Opinions
Topic: Salesforce.com vs. ACT! to manage sales
Replies: 1
Views: 1531

Salesforce.com vs. ACT! to manage sales

Is anyone using Salesforce.com to manage their producers? We are currently using ACT! but like the remote features of salesforce Huge cost investment though. I'm looking for feedback from agencies that have had success with either Our agency sells Personal, Commercial and H/L Thanks! Cindy Donaldson
by Foundersgrp
Wed May 13, 2009 10:50 am
Forum: Opinions
Topic: Facebook
Replies: 33
Views: 18329

Re: Facebook

Kudos Andrea!
by Foundersgrp
Tue May 12, 2009 10:59 am
Forum: Opinions
Topic: Facebook
Replies: 33
Views: 18329

Re: Facebook

MHutch, Sorry to confuse you - our media campaign included social media - ie Facebook, Twitter, Wordpress and E-newsletters. We also did some traditional marketing - print display ads in local newspapers. We are getting definate buzz from our social media efforts - as well as from our traditional ma...
by Foundersgrp
Mon May 11, 2009 11:40 am
Forum: Opinions
Topic: Facebook
Replies: 33
Views: 18329

Re: Facebook

Hi all, If you haven't read your IA Magazine for May 2009 you should. cover story - Find us on Facebook. If you don't embrace Web 2.0 practices you are going to miss out on the younger generation.It is the marketing wave of the future. Our agency was just featured in an online blog discussing this s...
by Foundersgrp
Tue May 05, 2009 12:10 pm
Forum: Opinions
Topic: Do You Need Google Juice?
Replies: 2
Views: 1239

Re: Do You Need Google Juice?

Don't forget the joy of registering with Google Maps. Easy and Free.
by Foundersgrp
Fri May 01, 2009 11:38 am
Forum: Opinions
Topic: Facebook
Replies: 33
Views: 18329

Re: Facebook

D' I need to clarify a few things before I get into the social networking questions you asked. Prior to coming on board with Founders I owned my own advertising firm - my current bosses were one of my clients. They hired my firm to brand their elite division - Founders Platinum which caters to high ...
by Foundersgrp
Fri Apr 17, 2009 4:57 am
Forum: Opinions
Topic: Marketing Yourself As An Expert
Replies: 2
Views: 1444

Re: Marketing Yourself As An Expert

I am new to the insurance world - Just joined an independent agency in CT as their marketing director. Prior to insurance I owned my own Ad agency and worked with many companies on branding and sales training. The key to success and ultimately growth is becoming an expert in your field - when that h...
by Foundersgrp
Wed Apr 15, 2009 11:09 am
Forum: Opinions
Topic: Is anyone using social marketing in their agency?
Replies: 12
Views: 4355

Re: Is anyone using social marketing in their agency?

We are an independent insurance agency in NW CT, and recently started a blog (www.foundersgrp.wordpress.com) and have had amazing response. Our target market is high end personal lines and commercial - although we do write a fair amount of main street business. Social networking will hit all of our ...
by Foundersgrp
Tue Apr 14, 2009 11:48 am
Forum: Opinions
Topic: Facebook
Replies: 33
Views: 18329

Re: Facebook

I'm not sure a small local independent agency will necessarily gain from advertising on Facebook as much as having a presence and branding themselves in the web 2.0 enviroment. FB is on my to do list - we have had great success with our blog which was recently started. www.foundersgrp.wordpress.com....