Yeah I agree with you. Marketing for a certain niche is definitely more effective. And have a unique offer to acquire and retain customers.

All these marketing strategies will only be effective if paired with hardwork and dedication. A good agent, after all, succeeds when he puts his heart in his work and does all means to close a deal.

Is it necessary for DJ's to have an insurance when it isn't really a risky job? Probably, like any other individual, he would need a life insurance/ long term care insurance instead.