I'm certainly not the first to propose that in sales, questions are gold.
I used to ask wimpy questions:
--What do you like about your insurance program?
--What does your current agent do that you like?
--What one issue is your biggest headache?
--What led you to enter this business?
Zzzzzzzzzz!
I've learned that provocative questions engage my prospect "" make them think about things they have never thought of before - jazz them up. An engaged prospect sees value in the questioner:
--What's your motivation for bringing me in?
--What pain are you trying to eliminate with my involvement?
--Five years from now, how will your company be different?
--Where is your future competition coming from?
--Most companies struggle with people issues "" hiring, firing, training, motivating "" what issues do you wrestle with?
--Who will make the ultimate decision "" accept of reject "" on this proposal?
--Who initiated the request to bring me in?
--How would you, personally, be better off if we achieved your objectives?
--Has anything I've said surprised you?
--While I'm here, should we begin the preliminary work today?
What questions do you ask that build trust and rapport in clients and prospects?
Questions that Move Sales Forward
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Questions that Move Sales Forward
Scott Simmonds, CPCU, ARM
Insurance Consultant
Insurance Consultant