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Buying a Book of Business

Posted: Mon Feb 21, 2011 10:00 pm
by AgencyEquity
Buying an agency can take some time, most especially with the demand for Insurance Agencies. One option is to purchase a book of business, accounts that may no longer meets the target market of a larger agency. While these accounts may not be desirable for the larger agency, they can be great accounts for your agency for several reasons. Larger agencies have minimum revenues and while it may be a small size account to that agency, it may be a medium to large size account to your agency. Also, many of these accounts will likely be single line accounts, opening up opportunities to cross sell these accounts and grow your agency beyond the book purchase. Buying a books of business can make a great alternative to buying an agency.