
I remember the story about John Glenn being belted into the module at the top of a Saturn 5 rocket, he looked around and said "it is not very comforting to know that all this high tech equipment was built by the lowest bidder. The old saying of "you get what you pay for" could never be more true. Cheap insurance is not good insurance, it is cheap. As an agency owner when I say I will do the best I can for a client, this does not mean that I shop for price alone. It amazes me that agents do not show a client 3 quotes and explain the differences and then make a suggestion of what they need. I do not seem to have a problem explaining value of coverage to people I want as clients, I do however have no problem when someone goes down the street to save $6.00 on an auto policy because that agent quoted less coverage on the property damage. The short answer is that it is not wise to train clients to continue to shop for price, sell them the best coverage you can at an agreeable price. Obviously this will change a little based on what line of business you are talking about. Large commercial clients that start talking price only are not my target client, they are too much trouble and take up too much time. This sounds harsh but since I stopped trying to be the low ball price, my sales are up, service requests are down and the client base is much stronger now that I have the time to sell more instead of quote all the time. There will always be a segment of society that wants the cheapest, because they are ignorant about insurance, they all think a policy is a policy and they all cover the same thing. I have no problem when they go to Geico because it is $6.00 cheaper, I know that I offer better service and better coverage than an unlicensed, script reader fresh out of high school setting in a cubicle in bufu, Georgia. I love what I do and love to educate people about our products, unfortunetly most agents and producers do not have a passion for insurance, they have a goal to sell everything they can, whatever it takes just to make a buck and this is not good for the client.

Etimer asked if we have a fiduciary duty to get the best coverage for the best price. Sort of, I believe we have a responsibility to offer several options, and insure the client properly, and educate them on the differences. I would much rather sell to a client that asks a lot of questions, this tells me they are NOT shopping price. It also mean that they have problably had a bad experience in the past with a policy that was not adequate. A client that does not ask questions and allows you to sell them a policy will come back to bite you in the rear at claim time because they did not know that the Homeowners did not include flood, or they would have never knowingly rejected uninsured motorists coverage, or my favorite is, I asked for "full coverage" I thought that included towing and roadside assistance. Retrain your customers or bump up your E&O limits.