Willis Towers Watson

Account Marketing Manager

Posted on Jun 26 North Canton, OH

SummaryAs a member of the Direct Response TV (DRTV) Marketing Team at TRANZACT, you will be asked to make things happen while ensuring follow through with key stakeholders throughout the organization.  This position is a supportive role for our Business Operations and Media Analytics functions.  You will develop and strengthen your analytical mind to focus on finding leverage in our data with the intention to help us grow and improve. Our ideal candidate will be excited about a fast-paced culture, an everchanging landscape of D2C Marketing, and data driven decisions focused on call center performance metrics. We are looking for a creative, curious, task-oriented person who isn’t afraid to roll up their sleeves and collaborate with our internal marketing teams to drive business innovation and expansion.  S/he should love this type of work but should also want to make it even better.
Responsibilities of the Marketing Account Manager:Operations
  • Call Center Analytics & Insights
  • Helping to coordinate delivery and receipts of essential items to partners and key stakeholders
  • Troubleshooting & Triaging Data
  • Creating processes and Maintaining regular data audits
DRTV Media
  • Performance Driven Analytics across multiple campaigns
  • Support Director(s) with all Buy Management Assessments – includes National & Local Markets 
  • Build relationships with clients, partners, and key internal stakeholders
  • Research - Synthesize data, industry information, and competitive landscape to identify trends to determine marketing strategy 
  • Gain key understandings and interest in how DRTV media is structured and purchased
  • Support Creative efforts by learning compliance regulations and script approval process
  • Manage creative assets
What you need to be successful:
  • To be interested in marketing, project management, analytics, and relationship building.
  • To be detail oriented, highly organized, and analytically focused.
  • To be curious, proactive, and self-motivated.
What we would love to see:
  • Proficiency with Excel
  • Demonstrated ability to succeed in a fast-paced environment
  • Analytical Background in direct to consumer marketing experience
  • Basic understanding of call center metrics
  • Great problem solver, obsessed with ways to “make things better”
  • An outstanding sense of humor
EEO, including disability/vets