Associate Manager, Social Experience
The world isn’t standing still, and neither is Allstate. We’re moving quickly, looking across our businesses and brands and taking bold steps to better serve customers’ evolving needs. That’s why now is an exciting time to join our team. As a leader in a corporation with 83,000 employees and agency force members, you’ll have a hand in transforming not only Allstate but a dynamic industry. You’ll have opportunities to take risks, challenge the status quo and shape the future for the greater good.
You’ll do all this in an environment of excellence and the highest ethical standards – a place where values such as integrity, inclusive diversity and accountability are paramount. We empower every employee to lead, drive change and give back where they work and live. Our people are our greatest strength, and we work as one team in service of our customers and communities.
Everything we do at Allstate is driven by a shared purpose: to protect people from life’s uncertainties so they can realize their hopes and dreams. For 89 years we’ve thrived by staying a step ahead of whatever’s coming next – to give customers peace of mind no matter what changes they face. We acted with conviction to advocate for seat belts, air bags and graduated driving laws. We help give survivors of domestic violence a voice through financial empowerment. We’ve been an industry leader in pricing sophistication, telematics, digital photo claims and, more recently, device and identity protection. We are the Good Hands. We don’t follow the trends. We set them.Job Description
Job Family SummaryThe Associate Manager, Social Experience is a key resource within Allstate’s Social Media Center of Excellence (COE). The Social Media COE consists of three teams (Social Experience, Brand Editorial and Digital Intelligence & Engagement) which are part of the larger Marketing, Innovation and Corporate Brand division. This role is on the Social Experience team which is tasked with creating upper, middle and lower-funnel social content and experiences for the brand.
Job SummaryAllstate believes everyone deserves to live a life well protected. The Associate Manager, Social Experience will help bring this belief to life through the creation and distribution of social content. The Associate Manager, Social Experience will be responsible for leading the creation of "utility" and conversion-driven social and digital content. The work should result in increased middle and lower-funnel content quality, performance and consumer engagement. The position requires testing new mid to lower funnel visual search and content strategies, writing inspiring, data-driven creative briefs for our Creative partners as well as creating and reviewing content. The Associate Manager will also partner with our media team to run and report on paid social (YouTube, Pinterest, Facebook) campaigns as well.
As a person, the Associate Manager, Social Experience is passionate about growing purpose-driven brands through visual search, utility content, social commerce and advertising. Colleagues would say this person is known as a “kind collaborator” who works well with cross-functional teams and new ideas.
- Creates and maintains a section of the Social COE’s “Playbook” documents our mid and lower-funnel strategy, execution and measurement plan.
- Writes inspiring, data-driven creative briefs for our Creative partners. Reviews creative work and provides feedback to ensure content is both “on brand” and compliant with legal, product and risk guidelines.
- Partners with Social Experience Consultants to get content published according to calendar. Partners with engagement team to monitor inbound risks and opportunities. Sets up multiple media tests in partnership with media and optimizes ads and creative accordingly.
- Partners with media team to execute and report on paid social and visual search campaigns. Partners with Digital Insights lead to report on organic and earned campaigns.
- Pinterest platform owner (organic and paid)
- Minimum of 8 years of experience in digital marketing, content creation, mobile marketin
- Advertising, public relations and/or digital marketing agency experience
- Experience writing data and insights-driven creative briefs and partnering with creative teams
- Pinterest and YouTube search and advertising strategy expertise; Google advertising certification(s) preferred
- Demonstrated content strategy, planning and measurement experience
- Deep understanding of paid social advertising including creative best practices, targeting, ad units and reporting
The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.
Good Work. Good Life. Good Hands®.
As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.
Allstate generally does not sponsor individuals for employment-based visas for this position.
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