Corporate Brand Senior Consultant, Storytelling

Posted on Dec 7 70 views Northbrook, IL

The world isn’t standing still, and neither is Allstate. We’re moving quickly, looking across our businesses and brands and taking bold steps to better serve customers’ evolving needs. That’s why now is an exciting time to join our team. As a leader in a corporation with 83,000 employees and agency force members, you’ll have a hand in transforming not only Allstate but a dynamic industry. You’ll have opportunities to take risks, challenge the status quo and shape the future for the greater good.

You’ll do all this in an environment of excellence and the highest ethical standards – a place where values such as integrity, inclusive diversity and accountability are paramount. We empower every employee to lead, drive change and give back where they work and live. Our people are our greatest strength, and we work as one team in service of our customers and communities.

Everything we do at Allstate is driven by a shared purpose: to protect people from life’s uncertainties so they can realize their hopes and dreams. For 89 years we’ve thrived by staying a step ahead of whatever’s coming next – to give customers peace of mind no matter what changes they face. We acted with conviction to advocate for seat belts, air bags and graduated driving laws. We help give survivors of domestic violence a voice through financial empowerment. We’ve been an industry leader in pricing sophistication, telematics, digital photo claims and, more recently, device and identity protection. We are the Good Hands. We don’t follow the trends. We set them.

Job Summary

Please include writing samples with your application.
This postion can work remotely.

As stewards of Allstate’s reputation, the Corporate Brand department works on many fronts to improve and protect that reputation while creating advocates for the Allstate brand. We on the Storytelling team do our part by helping communication partners and leaders across Allstate engage and influence our stakeholders through powerful, targeted storytelling.
One way we do that is by using stakeholder research to determine what kind of stories we need to tell and how we should tell them. We use data and insights to empathize with our stakeholders and communicate in a way that resonates with them – and helps us achieve our goals. Another way is by helping to make sure everything we communicate is part of a single, clear, compelling storyline – about who we are, what we do, where we’re going and why.

Key Responsibilities

Storytelling team members draw upon exceptional skills and talents as writers, editors and strategic thinkers to ensure communications to our stakeholders:

  • have an authentic voice
  • approach topics from the audience’s perspective
  • are easy – and enjoyable – to read, see or hear
  • avoid corporate jargon, canned messages and buzzwords
  • don’t force the audience to connect dots, decipher lingo, trudge through messaging, hunt for relevant information or memorize lists and labels
  • make sense in the context of our brand narrative
  • represent the best way to tell the story to achieve an audience outcome

As part of our work, the Storytelling team manages Allstate NOW, a publication housed on our intranet that serves as the primary communication vehicle for employees. This includes not only content development and logistics, but also ongoing work to evolve editorial processes and strategy

Job Qualifications

⦁ truly exceptional skills and talent as a writer and editor (with a minimum of five years of professional experience specifically as a writer/editor)
⦁ an extraordinary aptitude for storytelling and for grounding otherwise complex concepts in accessible context
⦁ a well-developed respect for the power of voice in writing and an impressive flair for infusing writing with character and personality
⦁ intuitive understanding of audience perspective and ability to use that understanding to most effectively engage and influence an audience
⦁ a predilection for innovative thinking around new ways of presenting, packaging and delivering information and communications
⦁ an insightful grasp of strategy and a resourceful knack for preserving editorial integrity while meeting strategic communication goals
⦁ solid expertise in core journalistic competencies (e.g., gathering and synthesizing information)
⦁ superior organizational skills and the ability to prioritize tasks and juggle multiple projects at once while maintaining the highest standards of quality
⦁ perceptive problem-solving capabilities and strong interpersonal acuity, combined with the ability to keep cool under pressure and manage challenging personalities with aplomb
⦁ confidence to provide (in a forthright manner) and stand behind counsel, even in the face of skepticism or discomfort – and the maturity and wisdom to know how hard and far to push
⦁ a thick skin for the inherent complexities of a corporate environment
⦁ proven success in project management and unwavering dedication to consistently hitting deadlines
⦁ a solid reputation as a dependable and enthusiastic team player who can just as deftly work independently
⦁ an abhorrence of grammatical errors and inconsistencies (and of the “no one will notice/care” approach); in fact, grammatical perfectionism should be second nature
⦁ thorough knowledge of Associated Press style
⦁ bachelor’s degree in journalism or closely related field (strongly preferred)

Compensation Data

The minimum salary for this position is $64,700. The salary offered will be commensurate with experience.

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.


Good Work. Good Life. Good Hands®.


As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.


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Allstate generally does not sponsor individuals for employment-based visas for this position.


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