Associate Marketing Manager-Employer Brand & Recruitment

Posted on Jan 27 6 views Northbrook, IL

The world isn’t standing still, and neither is Allstate. We’re moving quickly, looking across our businesses and brands and taking bold steps to better serve customers’ evolving needs. That’s why now is an exciting time to join our team. You’ll have opportunities to take risks, challenge the status quo and shape the future for the greater good.

You’ll do all this in an environment of excellence and the highest ethical standards – a place where values such as integrity, inclusive diversity and accountability are paramount. We empower every employee to lead, drive change and give back where they work and live. Our people are our greatest strength, and we work as one team in service of our customers and communities.

Everything we do at Allstate is driven by a shared purpose: to protect people from life’s uncertainties so they can realize their hopes and dreams. For more than 89 years we’ve thrived by staying a step ahead of whatever’s coming next – to give customers peace of mind no matter what changes they face. We acted with conviction to advocate for seat belts, air bags and graduated driving laws. We help give survivors of domestic violence a voice through financial empowerment. We’ve been an industry leader in pricing sophistication, telematics, digital photo claims and, more recently, device and identity protection. We are the Good Hands. We don’t follow the trends. We set them.

Job Summary

We’re looking for an Associate Marketing Manager-Employer Brand & Recruitment, to help us take Allstate’s Employer Brand to the next level. This person will be responsible for the development of integrated recruitment marketing strategies to attract top talent to Allstate across three key talent segments; Tech, Insurance Sales and Claims. This person is a strategic visionary and creative storyteller with innovative ideas to engage known audience pools while also pressing partners to think of new and untapped opportunities.
Although this person will have ownership of highly visible programs, they won’t go at this alone. They will work closely with many internal and external partners to bring it all to life which is why we need someone that possess strong project management and leadership skills to lead the charge.
It’s an exciting time to join Allstate as we aim to transform our business and strengthen our employer brand & candidate experience. If you are an ambitious and energetic marketer that’s up for the challenge, we want you to join our team!

Don’t let your location limit you. We will consider candidates for this role across the United States in a remote working environment.

Key Responsibilities
  • Build, execute and support fully integrated marketing campaigns using proven recruitment marketing tactics and strategies
  • Lead creative development initiatives that articulate unique talent value propositions throughout various candidate touchpoints that are rooted in research-based methodologies and techniques
  • Challenge the status quo to understand the unique business challenges with the goal of supporting the recruiting life cycle through various marketing efforts including targeted paid media, social and digital engagement through content creation/curation, event support and marketing collateral development
  • Define measurements for success to assess the effectiveness of campaigns and return on investment through reporting
  • Collaborate cross-functionally across Allstate (HR/TA, Marketing, Diversity & Inclusion, Consumer Brand, Corporate Communications, Legal, Technology, Sales & Ops, Claims, etc.) to develop and curate content amplifying our EVP and brand identity
  • Manage and allocate budget for tools and resources to support recruiting function
Job Qualifications
  • 5+ years of experience in recruitment marketing or employer brand with ability to implement talent attraction programs
  • 2+ years in digital marketing and paid advertising (online + local offline tactics); Knowledge of PPC job board management, SEO/SEM and social advertising is highly desired
  • Experience in full cycle marketing/creative project management
  • Exceptional written/verbal communication and client relationship building skills
  • Strong strategic thinker and problem solver that displays growth mindset
  • Experience managing vendors or external partnerships
  • Demonstrated critical thinking and problem-solving skills to influence decision making using data
  • Ability to be a strong team player with a drive to create a collaborative, positive, and inclusive work environment
  • Possession of excellent presentation and consulting skills, including the ability to influence others
  • Marketing agency experience is a plus
  • Experience with people management is a plus

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.


Good Work. Good Life. Good Hands®.


As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.


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Allstate generally does not sponsor individuals for employment-based visas for this position.


Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.


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