Allstate

Mobile Product Manager

Posted on Apr 5 50 views Northbrook, IL


The world isn’t standing still, and neither is Allstate. We’re moving quickly, looking across our businesses and brands and taking bold steps to better serve customers’ evolving needs. That’s why now is an exciting time to join our team. You’ll have opportunities to take risks, challenge the status quo and shape the future for the greater good.

You’ll do all this in an environment of excellence and the highest ethical standards – a place where values such as integrity, inclusive diversity and accountability are paramount. We empower every employee to lead, drive change and give back where they work and live. Our people are our greatest strength, and we work as one team in service of our customers and communities.

Everything we do at Allstate is driven by a shared purpose: to protect people from life’s uncertainties so they can realize their hopes and dreams. For more than 89 years we’ve thrived by staying a step ahead of whatever’s coming next – to give customers peace of mind no matter what changes they face. We acted with conviction to advocate for seat belts, air bags and graduated driving laws. We help give survivors of domestic violence a voice through financial empowerment. We’ve been an industry leader in pricing sophistication, telematics, digital photo claims and, more recently, device and identity protection. We are the Good Hands. We don’t follow the trends. We set them.

Job Summary

This role is open to remote applicants near one of our talent centers in Northbrook, IL, Chicago, IL, Irving, TX, Charlotte, NC or Tempe, AZ. The Mobile Product Manager will develop and execute mobile initiatives and projects, primarily focused on the product lifecycle for Allstate branded mobile applications and other emerging mobile technologies, consistent with business strategies. He/she is responsible for delivering business value resulting from product features.

The Mobile Product Manager will manage the business design and marketing of consumer facing mobile applications and be responsible for creating and managing the mobile product roadmap. He/she will also serve as a team and company resource in the areas of mobile engagement, mobile marketing and e-Business.

Key Responsibilities

Managing a consumer-focused product mobile roadmap, making strategic adjustments as needed based on consumer needs, resource allocation, technology delivery and corporate priorities.
Serving as a business-side product manager, leveraging existing technologies and resources within the organization to achieve goals.
Work along side developers, architects, scrum master, business analyst, user experience, user acceptance testers and quality assurance testers to deliver mobile app code that meets business objectives.
Represent the mobile product team in day-to-day agile scrum team meetings including:
Daily Stand-Ups
Sprint Reviews
Sprint and Product Integration Planning
Sprint Retrospectives
Backlog refinement & grooming sessions
Product demonstrations
Manage analytics and performance reporting.
Providing strategic guidance on customer communication programs that raise awareness and drive usage of the mobile self-service channel.
Analyzing market intelligence and business results to translate emerging trends into business opportunities, as well as identify opportunities to improve processes and strategies as appropriate
Participates in the management of vendor relationships and ensures information flows between business teams and vendor for successful completion of projects.
Staying abreast of digital media consumption and technology trends in mobile and related areas to serve as a subject matter expert and resource to internal stakeholders
Identifying connected consumer needs and requirements, executing programs to meet these needs.
Identifying emerging trends in connected automobile technology and adoption.
Recommend mobile capabilities to stakeholder decision makers based on metrics and consumer feedback.
Supports and executes mobile marketing campaigns intended to drive customer engagement including app personalization & content marketing, in-app messaging campaigns, push messaging campaigns and engagement strategies to drive app usage, feature adoption & cross-sell from existing app users.
Manages deep linking capabilities and customer feedback tools.
Supports and executes app user acquisition campaigns by working closely with MARA and Consumer Marketing on download campaigns, supporting internal marketing efforts in liaison with digital team, and executing App Store Optimization & Search programs.




Knowledge/Skills/Abilities/Experience

The successful candidate will have at least 7–10 years of relevant experience
Ideally 2-3 years in a mobile environment
Familiarity with and affinity for agile development, collaboration and test-and-learn environments
Passionate about delivering mobile solutions that exceed expectations.
Ability to effectively understand data, analyze results, draw insights and conclusions, and recommend appropriate actions in an atmosphere of fact-based decision-making;
Proven ability to work in collaborative, matrixed environment.
Proven expertise in marketing, with specific experience in digital marketing, including e-commerce;
Ability to use strategic vision to define a customer value proposition and communicate it to various stakeholders
Strong consumer disposition with ability to define and communicate consumer-centric business requirements to technical and non-technical audiences;
Excellent communication and story-telling skills, including the ability to effectively translate and communicate technical information in a meaningful way to non-technical audiences;
Proven technical acumen, with an interest in emerging technologies and basic understanding of system architecture;
Solid product/service development experience;
Demonstrate a collaborative approach to achieving business results;
Experience in telematics, automotive, or internet of things is desired, but not required
Experience in social networks and mobile applications is desired, but not required
Multi-channel experience is desired

Other skills required:
Understanding of mobility and mobile apps
Understanding of technology and emerging smartphone capabilities
Team player who can blend business and technology
Knowledge of JIRA is a plus

Educational Background:
Bachelor's Degree, Master’s preferred


The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

 

Good Work. Good Life. Good Hands®.


 

As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy. For a full description of Allstate’s benefits, visit allstate.jobs/benefits/
 

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Allstate generally does not sponsor individuals for employment-based visas for this position.


 

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