Allstate

Social Media, Engagement Consultant

Posted on Apr 8 117 views Chicago, IL


The world isn’t standing still, and neither is Allstate. We’re moving quickly, looking across our businesses and brands and taking bold steps to better serve customers’ evolving needs. That’s why now is an exciting time to join our team. You’ll have opportunities to take risks, challenge the status quo and shape the future for the greater good.

You’ll do all this in an environment of excellence and the highest ethical standards – a place where values such as integrity, inclusive diversity and accountability are paramount. We empower every employee to lead, drive change and give back where they work and live. Our people are our greatest strength, and we work as one team in service of our customers and communities.

Everything we do at Allstate is driven by a shared purpose: to protect people from life’s uncertainties so they can realize their hopes and dreams. For more than 89 years we’ve thrived by staying a step ahead of whatever’s coming next – to give customers peace of mind no matter what changes they face. We acted with conviction to advocate for seat belts, air bags and graduated driving laws. We help give survivors of domestic violence a voice through financial empowerment. We’ve been an industry leader in pricing sophistication, telematics, digital photo claims and, more recently, device and identity protection. We are the Good Hands. We don’t follow the trends. We set them.

Job Family Summary

The Social Engagement Consultant is a key resource within Allstate’s Social Media Center of Excellence (COE). This role is on the Digital Intelligence and Engagement Team, which is tasked with engaging with consumers and customers through proactive and positive interactions, in addition to protecting the brand to drive both brand reputation and the business.

Job Summary

The Social Engagement Consultant will facilitate conversations and foster community by building relationships across social channels (Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, TikTok, etc.) through real-time and proactive engagement, while upholding the brand’s consistent voice, tone and style. The Social Engagement Consultant will partner with other business units to assist with their messaging needs, encourage engagement and two-way communication, moderate, and make strategic and tactical recommendations based on trend observations and discussions within each of the social channels. In addition, they will be responsible for escalating any potential reputational issues.

As a person, the Engagement Consultant is passionate about growing purpose-driven brands through conversation. They are a social media power user and is an expert in memes, trends, lingo and is highly aware of current events. They are naturally curious, passionate about modern media and driven by the idea of disrupting a category. Colleagues would say this person is known as creative, witty and thrives in a fast paced environment.

 Key Responsibilities

Social Media Expertise


  • Serve as subject-matter expert for social media channels
  • Research and implement best practices by platform
  • Research and stay up-do-date on what’s new, innovative and useful for in the digital space and make recommendations for enhancements and improvements
  • Work closely with vended resources to identify and manage bugs and tool enhancements

Engagement and Reputation


  • Monitor and moderate community participation to ensure that rules of engagement and community guidelines are followed, and that Allstate provides a responsive and informative online presence
  • Grow community participation and support the development of the desired community culture
  • Review and respond to posts/direct messages. Answer questions and/or clarify and escalate posts, when necessary, to the appropriate company subject matter experts, departments, resources, and processes
  • Act as the “voice of the community” for Allstate’s larger social media presence while adhering to the Allstate brand, voice, personality and tone
  • Provide feedback and suggestions to content creators
  • Amplify enterprise initiatives through tactical support on one or more platforms
  • Proactively monitor cultural and category trends to uncover new insights that can be applied to the business
  • Monitor and engage in real-time events, often on nights and/or weekends
Knowledge/Skills/Abilities/Experience
  • Minimum of a bachelor’s degree is required from a four-year college or university
  • Minimum of 2 years of related experience
  • A power user of social media platforms and tools, experience with Sprinklr is desired
  • Ability to take data and turn it into a consumer insight and/or cultural truth
  • Exceptional written communication and organizational skills
  • Ability to multi-task and work in a fast-paced environment
  • Understanding of trends and how ideas are talked about and spread on social media
  • Creative thinking and writing desired

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

 

Good Work. Good Life. Good Hands®.


 

As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy. For a full description of Allstate’s benefits, visit allstate.jobs/benefits/
 

Learn more about life at Allstate. Connect with us on Twitter, Facebook, Instagram and LinkedIn or watch a video.

 

Allstate generally does not sponsor individuals for employment-based visas for this position.


 

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

 

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To view the “EEO is the Law” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs

 

To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.

 

It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.