Graphic Designer and Storyteller
Posted on May 27 Northbrook, IL 1 view
You’ll do all this in an environment of excellence and the highest ethical standards – a place where values such as integrity, inclusive diversity and accountability are paramount. We empower every employee to lead, drive change and give back where they work and live. Our people are our greatest strength, and we work as one team in service of our customers and communities.
Everything we do at Allstate is driven by a shared purpose: to protect people from life’s uncertainties so they can realize their hopes and dreams. For more than 89 years we’ve thrived by staying a step ahead of whatever’s coming next – to give customers peace of mind no matter what changes they face. We acted with conviction to advocate for seat belts, air bags and graduated driving laws. We help give survivors of domestic violence a voice through financial empowerment. We’ve been an industry leader in pricing sophistication, telematics, digital photo claims and, more recently, device and identity protection. We are the Good Hands. We don’t follow the trends. We set them.
The Graphic Designer and Storyteller role is part of the Storytelling team in Corporate Brand. On the Storytelling team, we’re focused on how we can most effectively engage and influence our stakeholders, including 40,000+ employees. One way we do that is by helping to make sure everything we communicate is part of a single, clear, compelling storyline – about who we are, what we do, where we’re going and why. We partner with our colleagues to tell Allstate’s story in a way that resonates with audiences. We use research and insights to empathize with our stakeholders and communicate with them in a way that engages their hearts and minds.
The Corporate Brand department creates value by building and protecting Allstate’s reputation. We drive action and advocacy among key stakeholders by telling Allstate’s broader story. We’re talented, creative, passionate and strategic individuals who work together to achieve our common goals.
Job Description (cont.)
We’re looking for a creative catalyst to bring our strategy and culture to life through dynamic visual communications. The Graphic Designer and Storyteller role requires excellent digital design skills to support a wide range of projects, including impactful infographics, engaging online presentations, versatile multimedia support and innovative web communications.
This position will serve as a visual storyteller and thought partner who will help bring communications strategies to life through a variety of channels. They will manage projects from ideation to launch to measurement.
Skills for the Graphic Designer and Storyteller role include:
- An aptitude for visual storytelling and using graphic design to pull people into content and guide them through it, simplifying complex concepts.
- A creative eye for pairing visuals, text and graphic design into compelling content.
- Intuitive understanding of audience perspective and ability to use that understanding to most effectively engage and influence an audience.
- Innovating around new ways of presenting, packaging and delivering information and communications with an ability to “think outside the box.”
- Strong skills in digital and online creative platforms and technology.
The Graphic Designer and Storyteller is a Senior Communications Consultant position, specializing in visual storytelling. The role draws upon skills and talent as a designer, writer and strategic thinker to engage a variety of audiences and advance our reputation goals.
Key Responsibilities for communications consultants include:
Strategic Communication Counsel: Support communication associate managers, managers and senior managers in providing communication counsel to business leaders. Use interpersonal influence to build relationships and support communication plans, including business partners outside of Allstate and Corporate Relations.
Data-driven Planning: Use stakeholder data insights to inform communication plans and tactics; provide recommendations for enhancements; analyze feedback, metrics and insights, and adapt communication and project plans and tactics accordingly.
Project Management: Work as part of a team, or lead a team, in the execution of communication plans and projects, including assisting in project and program coordination and execution. Work collaboratively and integrate with team members including across other teams or business areas. Meet deadlines and adjust to shifting priorities.
Education and Experience
- Bachelor’s degree required, preferably in communication, marketing, journalism or related field.
- 4-6 years of experience in a Corporate Relations/Communications role with public relations and/or media experience preferred.
- Understanding of insurance and financial services preferred.
- Strong design and writing skills, with a proven ability to prioritize, manage multiple priorities and work under tight deadlines.
- Communication Strategy and Planning: Experience developing communications strategy and plans, including helping set objectives, outcomes and supporting tactics; ability to use data and analytics in planning and measurement for plans of increasing complexity.
- Reputation and Brand Management: Understands and considers reputational impacts in planning; some experience counseling others in reputation strategies; experience incorporating strategies that protect and build the brand’s reputation with multiple stakeholders.
- Communication Skills: Strong understanding of stakeholders and effective communication tactics, knowledge of Associated Press style and ability to write for influence and produce strong content using creative/persuasive writing techniques.
- Interpersonal and Team Skills: Ability to work effectively as a member of a team, with some experience leading work/project teams. Can easily establish new relationships, build rapport and effectively and positively influence others. When needed, can serve as a liaison between the department and other business area or vendor. Can adapt behavior to engage and influence others.
- Presentation and Verbal Communication Skills: Experience preparing presentations, key messaging and speeches. Effective presentation skills and persuasive skills. Highly proficient in Word and PowerPoint, with Graphics experience.
- Project Management: Ability to develop work plans that organize project work into discrete tasks, sequencing activities to achieve maximum efficiency. Able to adapt projects and programs based on stakeholder or business partner feedback.
- Critical Thinking and Problem Solving: Ability to anticipate operational/program issues and Identify preventative measures. Identifies, clarifies and resolves complex problems within own work area or team.
- Media Relations: Understanding of media relations practices, experience developing content and securing placement in media channels.
- Business Acumen: Applies strong understanding of industry practices and integrates subject matter knowledge with planning, program and projects.
The mimimum salary for this position is $65,000. The salary offered will be commensurate with experience.
The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.
Good Work. Good Life. Good Hands®.
As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy. For a full description of Allstate’s benefits, visit allstate.jobs/benefits/
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Allstate generally does not sponsor individuals for employment-based visas for this position.
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