Sr. UX Content Designer

Posted on Mar 23 Northbrook, IL 305 views

The world isn’t standing still, and neither is Allstate. We’re moving quickly, looking across our businesses and brands and taking bold steps to better serve customers’ evolving needs. That’s why now is an exciting time to join our team. You’ll have opportunities to take risks, challenge the status quo and shape the future for the greater good.

You’ll do all this in an environment of excellence and the highest ethical standards – a place where values such as integrity, inclusive diversity and accountability are paramount. We empower every employee to lead, drive change and give back where they work and live. Our people are our greatest strength, and we work as one team in service of our customers and communities. Plus, Allstate is changing how, when, and where we work-to lead us boldly into our future. We're empowering our employees to create better ways of working through more intentional use of communication and collaboration practices, processes and tools.

Everything we do at Allstate is driven by a shared purpose: to protect people from life’s uncertainties so they can realize their hopes and dreams. For more than 89 years we’ve thrived by staying a step ahead of whatever’s coming next – to give customers peace of mind no matter what changes they face. We acted with conviction to advocate for seat belts, air bags and graduated driving laws. We help give survivors of domestic violence a voice through financial empowerment. We’ve been an industry leader in pricing sophistication, telematics, digital photo claims and, more recently, device and identity protection. We are the Good Hands. We don’t follow the trends. We set them.

UX at Allstate

We’re a large and well-respected digital design organization of 115+ passionate UX designers, content designers, researchers, visual designers, and design program managers led by our VP UX, and we’ll be growing by 40% in 2022! We're hiring to evolve UX across dozens of digital products and services and Allstate brands, and to establish a shared design platform: an expanded design system, reusable content, user research and design thinking.  

  • Here’s what you can expect from a UX career at Allstate:  
  • Participate in a collaborative, fun and friendly remote team environment that values diversity, builds and trains individuals, and supports long-term career and skills growth  
  • Contribute to large-scale digital systems and products that are used by millions of customers and have a meaningful impact on our business 
  • Join a proven UX organization that is benefitting from high growth, demand, visibility and investment
  • Practice true user-centered design, supported by robust research and analytics capabilities

At Allstate, you’ll help innovate and reinvent insurance and improve customers’ lives by designing products to support them in their moments of greatest need, and you’ll have fun along the way.  Join our diverse team of creative problem solvers using our talents for good — at work and in life!

Job Summary:

As the digital voice of Allstate, the Senior Digital Content Designer strategizes, creates and manages clear, consistent and engaging UX content, including information architecture, product copy, calls-to-action, microcopy, naming conventions and taxonomies, that help drive bottom-line business results for the company. You’ll work across a broad range of customer experiences and touchpoints, including branded websites, software and product development, online sales channels, mobile, email and other digital content. The Senior UX Content Designer also supports Allstate’s overall brand objectives by ensuring consistent voice and tone, and by communicating brand values through every stage of the customer journey. The Senior UX Content Designer translates complex topics and ideas in ways that are user friendly, jargon free and easy to understand. Using design thinking and keeping the user at the center of everything you do, you’ll collaborate with UX Visual Designers, UX Designers and UX Researchers. You’ll work within an agile framework to create human-centered content design solutions that utilize customer insights, data, legal and stakeholder input.

Key Responsibilities:
  • Act as content design strategic lead for assigned projects that focuses on meeting user needs and meeting business goals.
  • Oversee continuous updates to Allstate’s content guidelines and style guides.
  • Prioritize work within project area
  • Acts as SME and resource for other content team members.
  • Ensures established content processes are followed by entire UX team.
  • Actively determines and implements new processes for benefit of team, devs and stakeholders
  • Act as mentor to junior team members, regardless of reporting structure.
  • Utilize best UX and digital writing practices to turn product and marketing requirements into a clear and concise experiences for our customers, including calls-to-action, micro copy, interaction flows, feature development and navigation.
  • Collaborate with our multi-disciplinary UX team to design a variety of compelling user experiences 
  • Use data and research to evaluate content’s impact and derive customer insights that will help us solve our biggest customer problems and show real business results.
  • Work with and gain approval from other stakeholders and legal.
  • Serve as brand ambassadors and owners of the Allstate voice. 
Preferred Qualifications:

Education and Experience 

  • Bachelor’s degree or higher in English, Journalism, Advertising, Communications or similar 
  • 6+ years experience as a content designer, UX writer, copywriter or content strategist
  • Experience working with a cross-functional UX team
  • Familiarity with agile development processe


Functional Skills

  • Mastery of best UX writing practices
  • Expertise in human-centered design techniques
  • A relentless focus on the user
  • Understanding of agile development processes
  • Excellent presentation skills
  • Ability to multitask in a fast-paced environment
  • Ability to collaborate closely with peers, managers and stakeholders across disciplines and at all levels throughout the org
  • Mastery of Office suite; familiarity with Axure, Figma and Sketch
  • Experience with content management systems
Compensation Data

The hiring range for this role is $85,000 - $134,000. Offers will be commensurate with experience.

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.


Good Work. Good Life. Good Hands®.


As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy. For a full description of Allstate’s benefits, visit


Learn more about life at Allstate. Connect with us on Twitter, Facebook, Instagram and LinkedIn or watch a video.


Allstate generally does not sponsor individuals for employment-based visas for this position.


Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.


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It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.

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