Integrated Marketing Manager

Our ideal candidate will be a team player that loves working across teams and can thrive in external and internal environments to evangelize and drive ideas forward from ideation to execution and results. Our perfect match is someone who can dive into accounts with Analysts to analyze performance data, leverage that data to brainstorm a novel approach to creative messaging with the Creative team, and can interface with clients, all in the same day.

What you’ll do…

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  Monitor and maximize Marketing performance holistically across all channels and websites
  
  


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  Collaborate with Analysts, Designers and subject matter experts across Marketing functions (Paid Search, Paid Social, DRTV, CRO, SEO, Creative, Content, Data Science) to achieve business goals
  
  


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  Analyze reports from multiple media buying platforms and reporting databases (Adwords, Facebook Business Manager, Microsoft PBI, Google Analytics), codify insights and recommend strategies
  
  


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  Work with partner agencies to devise and execute strategies across other channels such as Direct Mail and Prospecting Email
  
  


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  Identify strengths and gaps in performance and channel mix and work with appropriate stakeholder(s) to take decisive action
  
  

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  Coordinate and effectively communicate with Business and Operations teams on current and future projects, workflow and priorities.
  
  


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  Ideate and build Marketing presentations and proposals for internal and external stakeholders in support of growth projects (new channels, initiatives, website design, etc.)
  
  


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  Work across teams with substantial budgets for some of the largest insurance brands in the country
  
  

THE PERKS

HYBRID ROLE - IN OFFICE TUESDAYS/WEDNESDAYS

Robust health & wellbeing package

• Medical insurance with a choice of plan and carriers
• Prescription drug coverage
• Dental and vision coverage
• HSA and FSA options
• Emotional wellbeing program
• Wellbeing dollars
• Health advocacy program
• Medical review services
• Company-paid disability policies
• Free membership to an on-site gym

Work-life benefits

• Generous paid time off + paid holidays
• Additional paid time off for bereavement, family and medical leave, jury duty, and military leave
• Parental and adoption leave
• Virtual guided meditations
• Virtual chair yoga sessions

Financial & retirement benefits

• 401(k) savings plan + match
• Generous annual bonus and base salary assessment
• Company-paid life insurance
• Commuter account benefit
• Adoption assistance program

Learning and development opportunities

• Conference and training reimbursement
• Employee development programs
• Regular Lunch & Learns on a wide range of topics
• Yearly team building events
• Community service projects

Employee appreciation

• All-you-can-eat snacks and a fully stocked fridge.
• Frequent office events, happy hours and outings.
• Office contests + fun prizes! Someone recently won a 5-day trip to any U.S. vacation resort of their choosing
• An annual holiday party that you’ll still be talking about a year later (seriously)
• Frequent company lunches catered by local restaurants
• Massage chairs (Raleigh), Giant Jenga (Fort Lee), fantasy football leagues, and more
• Super cool swag (that you’ll actually want to wear)

What you need for this job

:

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  2-4 years of previous Marketing experience in any function (Strategy, Client Success, Paid Media, Creative, SEO, Marketing Analytics, or CRO)
  
  


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  BA/BS degree or equivalent practical experience
  
  


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  Strong people skills, analytical skills, and critical thinking skills
  
  


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  Comfortable working cross functionally with a strong sense of teamwork.
  
  

What we’d love to see (but is not required):

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  Marketing, Math, Finance or Statistics background
  
  


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  Proficiency with Marketing data and reporting platforms
  
  


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  High level of proficiency with Excel and Powerpoint