N.Y. Brokerage Frank Crystal & Co. Rebranded as Crystal & Co.

New York-based brokerage Frank Crystal & Company is rebranding the firm as Crystal & Company.

The family-owned and operated firm was established in New York’s Wall Street in 1933 and has since grown to more than 400 employees, operating in 10 locations across the country — including offices in Miami, Houston, Los Angeles, Palm Beach, Philadelphia, Portland, San Francisco, Southampton, and Washington, D.C. The company will celebrate its 80th anniversary next year.

The firm said it is also launching a new website reflecting the new brand and will begin publishing industry reports produced by Crystal & Company colleagues.