View this article online: https://www.insurancejournal.com/news/international/2015/06/25/372951.htm
Allied World Assurance Company Holdings, AG has launched its first regional marketing campaign within Singapore and Hong Kong entitled “Insurance. Straight Up.” The bulletin said the “business-to-business brand campaign involves a mix of digital, print, Out of Home and activation advertising mediums.”
It also “highlights Allied World’s entrepreneurial roots and unique, no-nonsense approach to insurance,” said the announcement.
“The bold typography and clever language in the advertisements were created with the intent of building Allied World’s brand personality and highlighting its agile business style in the Asia-Pacific market,” Julian James, President of Allied World Global Markets, explained.
James said the “acquisition of the Singapore and Hong Kong operations of Royal & Sun Alliance Insurance plc (“RSA”), which closed on the 1ST of April, allowed us to continue the diversification of our global footprint. Some of our advertisements will give a nod to the established business we acquired from RSA and express our pride in the continued evolution of our company.”
The bulletin said: “All of the advertisements are focused on our belief that insurance should be transparent, responsive and serve our clients’ needs. This sentiment will be showcased in a series of ads that will be rolled out over the next several weeks, with the first ad stating ‘To move forward, we looked back 100 years.'”
Source: Allied World Assurance Company Holdings, AG