AnaCap Equity Firm to Sell French Broker AssurOne Group

AnaCap Financial Partners, a private equity firm, has agreed to sell French insurance broker AssurOne Group to Societe Centrale Prevoir SA, an asset management firm based in Paris.

AOG specialises in online distribution and management of personal insurance products. AnaCap acquired AOG from Seventure Partners, Bpifrance and the company founders in June 2014.AnaCap said AOG has experienced 82% revenue growth since the acquisition.

Initially focused on the direct sale of insurance products, the company developed a wholesale activity through a network of brokers and a white-labelling activity with corporate partners. Following its start as a mono-supplier, AOG has now established relationships with many major carriers including AXA, AIG, Generali, Europ Assistance, Metlife, La Mondiale and Allianz.