INSURICA Adds Kansas City’s Broker Source to Online Platform

INSURICA, a privately-owned insurance agency based in Oklahoma City., has entered into an equity partnership with Kansas City-based Broker Source, to introduce its EnrollSource platform to the agency’s small business clients.

INSURICA generally targets middle market business, however, the firm recognizes that online insurance for small businesses is a rapidly growing segment of the industry. Five years ago, the agency launched its technology-based INSURICA Express as a high-touch property/casualty service platform for small business owners. More recently, Express has added its own lead generation division in order to increase reach.

EnrollSource is a proprietary technology that provides access to quote major medical, senior products and non-medical benefit products. The easy-to-use platform provides carrier and plan information needed to present comprehensive insurance solutions to individual, group and senior clients.

The transaction was effective August 1.