Homeowners Insurer, Openly, Expands Into Wisconsin

Openly, based in Boston, is now offering its homeowners insurance products and services in Wisconsin.

More than 500 independent agents across the state can now access Openly’s technology that simplifies the homeowners insurance process, providing a quote in just 15 seconds.

Openly enters Wisconsin as it continues to see population growth and more Wisconsinites are transitioning to suburbs outside of cities like Milwaukee and Madison.

With the addition of Wisconsin, Openly is now operating in seven states.

According to the company’s announcement, rather than a laundry list of everything included in a policy, Openly provides a brief explanation of what is not included in the policy, eliminating any questions or doubts around coverage. The platform also offers more coverage than the industry carrier average, Openly says.

Since launching in late 2019, Openly has seen widespread adoption of its home insurance product and has expanded its coverage. In December, Openly announced raising $40M in a Series B funding round, only six months after announcing its Series A round, which has allowed for rapid growth and state expansion into markets like Wisconsin.