Royal & SunAlliance U.S. Nonstandard Auto Expanding Internet Site

The personal insurance division of Royal & SunAlliance USA has successfully launched Orion AutoLink, its web-based agency interface for nonstandard auto insurance products, in 23 states where those products, marketed under the brand name of Orion Auto, are sold.

AutoLink was deployed May 8 to agents in 14 states. Earlier, it was launched in nine states, including California and Texas. The site allows agents to go online and submit endorsements, make cash payments, complete billing and policy inquiries and request supplies. It also serves as a source of e-mail communications between agents and the company.

Royal & SunAlliance is encouraging agents to become web proficient by providing complimentary training through elementK, an online training source. The training is free for 30 days. After that, agents may sign up for continued service through elementK. Additionally, marketing specialists are conducting on-site training during routine visits with agents and their staffs, and the company maintains an AutoLink help desk during business hours.