SAS Launches New Insurance Industry Solutions

SAS, a provider in business intelligence, announced the release of SAS® Insurance Intelligence Solutions, a new industry-specific solution offering, at the annual meeting of the SAS Users Group International (SUGI).

SAS Insurance Intelligence Solutions are the third in a series of industry-specific packaged applications from SAS (www.sas.com) that address critical business issues. The suite of applications enables insurers to effectively implement targeted strategies, maximize profits, retain and grow customer accounts, manage risk and execute efficient marketing campaigns. Available today, the initial applications provide solutions for customer retention, segmentation, claims prediction, cross- and up-selling, marketing automation, and strategic performance management.

The new offering follows SAS’ introduction of SAS® Banking Intelligence Solutions and SAS® Telecommunications Intelligence Solutions in June 2002 and also incorporates domain expertise with a flexible underlying architecture.

The modular framework of the solutions supports customization and delivers the flexibility to respond quickly to changing needs and trends. The extensible architecture allows companies to leverage their existing investments in operational applications and technologies to reduce risk and maximize returns.

The applications included in the initial SAS Insurance Intelligence Solutions suite are SAS® Strategic Performance Management for Insurance, SAS® Marketing Automation for Insurance, SAS® Customer Retention for Insurance, SAS® Customer Segmentation for Insurance, SAS® Cross-Sell and Up-Sell for Insurance, and SAS® Claims Prediction for Insurance. Each application is driven by SAS’ extensive Intelligence Architecture, customized for the specific needs of the insurance industry.

Topics New Markets Market