The sample base appears reasonably representative, drawing from companies of all sizes. Larger companies are oversampled relative to their populstion but are probably ok in terms of overall revenues. The only sampling shortfall appears to be geography – the south is underrepresented.
Does anyone know what size the surveyed companies are? All large accounts? Middle market? Small to mid-sized?
Survey headline is alarmingly misleading as the sample was primarily based on employers with over a hundred
employees.
The sample base appears reasonably representative, drawing from companies of all sizes. Larger companies are oversampled relative to their populstion but are probably ok in terms of overall revenues. The only sampling shortfall appears to be geography – the south is underrepresented.