Drugmaker Lilly Wins Reversal of Overpricing Case Brought by Insurers

By | September 13, 2010

  • September 13, 2010 at 7:54 am
    Daniel Haszard says:
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    Eli Lilly & Co, the world’s biggest maker of psychiatric drugs,

    Psychotropic meds are indicated for true clinical conditions.

    Zyprexa was pushed by Lilly Drug Reps.

    They called it the “Five at Five” (5 mg at 5 pm to keep nursing home patients subdued and sleepy) and “VIVA ZYPREXA” (Zyprexa for everybody) campaigns to off label market Eli Lilly Zyprexa as a fix for unapproved usage

    I was prescribed Eli Lilly Zyprexa by my physician *off-label* for PTSD and it was all wrong,cost me a lot of money and the side effects damaged my pancreas and gave me life-long diabetes.
    Daniel Haszard Zyprexa whistle-blower http://www.zyprexa-victims.com

  • September 13, 2010 at 11:49 am
    phrma? says:
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    Pfizer (Bextra) — $2,300,000,000

    Pfizer (Genotropin) — $34,700,000

    Eli Lilly (Zyprexa) — $1,410,000,000

    Allergan (Botox) — $600,000,000

    AstraZeneca (Seroquel) – $520,000,000

    Cephalon (Actiq, Provigil, & Gabitril) — $425,000,000

    Bristol Myers Squibb (Abilify) — $515,000,000

    Johnson & Johnson (Topomax) — $81,000,000

    And those are just the ones that a 30 second Google search turned up. They’re all recent.

    In the most recent Allergan case the DOJ claims doctors were paid $1,500 to sit through presentations about botox’s versatility. DOJ also claims off-label sales of Botox were a “top corporate priority.”

    The prior comment about “Viva Zyprexa” is spot on. Apparently reps were given fictional profiles of patients for whom they were hoping to persuade doctors to write Zyprexa prescriptions, such as “Donna”:


    … “a single mom in her mid-30s, appearing in your office in drab clothing and appearing somewhat ill at ease. Her chief complaint is, ‘I feel so anxious and irritable lately.’ Today, she says she’s been sleeping more than usual and has trouble concentrating at work and at home. However, several appointments earlier, she was talkative, elated, and reported little need for sleep.”

    Reps were advised to tell doctors: “I would like you to get a patient like Donna started today. I will be back in a week to follow up.”

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