Employers Looking Other Way On Employees’ Distracted Driving

A recent survey confirms that there is growing concern among corporate managers about distracted driving risks and liability. Fifty percent of companies with more than 500 drivers said they have knowledge or evidence of such crashes, according to a poll by the Virginia-based software firm ZoomSafer.

While many companies have adopted written cell phone driving policies, only half (53 percent) make any attempt to enforce compliance, the survey found. Among companies that do enforce compliance, the survey found that 61 percent rely on post-incident disciplinary measures, and only 2 percent currently utilize technology to measure or manage compliance.

ZoomSafer, which sells software that helps employers enforce employee compliance with cell phone policies, polled 500 business managers in North America.

Other findings:

“Judging from the survey results, it’s clear that corporate managers are waking up to the fact that they are liable for crashes that occur as a result of employee using cell phones while driving on company business,” said Todd Clement, from Dallas, Texas, an attorney who has represented distracted driving plaintiff claims against commercial fleet operators. “The only fiscally and morally responsible corporate response to this known danger is a policy banning it, coupled with employee education and enforcement through active monitoring and available technology before someone is seriously injured or killed.”

“The fact that so many companies are telling employees to put the phone down while driving is encouraging from a policy perspective – however, from a practical perspective, it’s simply not enough to change behavior,” said Matt Howard, CEO of ZoomSafer. “To truly change behavior and fully protect themselves from liability, companies must actively measure and enforce employee compliance with cell phone use policies.”