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Liberty Mutual, CNA Are Among Big Winners at 2012 IMCA Showcase Awards

The Insurance Marketing and Communications Association (IMCA) held its annual awards ceremony last month in Denver. The awards were presented to a range of insurance organizations in categories including advertising, sales promotion, multimedia campaigns and public relations.

John Coombe, left, VP of corporate communications at Liberty Mutual, accepts the SAMMY award presented by Rob Martin, IMCA's incoming president.
Liberty Mutual was honored with the most “Best of Show” awards while CNA received the most “Awards of Excellence” this year. (Best of Show is awarded to one entry in each category receiving the highest score and Awards of Excellence is presented to as many as two qualified winners in each category.)

The SAMMY award, the best overall work among the entries on display at the annual meeting, went to Safeco, a Liberty Mutual Company, for its television ad series.

Now in its 54th year, the IMCA Showcase Awards recognize the most effective, innovative work from the best minds in insurance marketing and communications. This year’s ceremony took place during one of the best-attended IMCA annual meetings in recent history, held from June 24-27 in Denver.

Liberty Mutual won the most awards overall and the most Best of Show awards — six — three of which honored their community investments campaign. The Hartford won across multiple categories and media, with five Best of Show awards, including one for their internal “2011 United Way Campaign.”

Farmers Insurance won four Best of Show awards, including one for their University of Farmers Facebook page. CNA, Jackson National, Ottersted Insurance, Hanover and The Co-operators each won two Best of Show awards.

Other winners of Best of Show awards were: AmWins, Allied World Assurance Co., AON Affinity, The Doctors Company, Great American Insurance Group, Indiana Farmers Mutual, Pharmacists Mutual and the Star Companies.

Jerry Davies, left, director of media relations at Farmers Insurance, accepts a Best of Show award from Rob Martin, incoming president of IMCA.
CNA took away seven Awards of Excellence, for multiple marketing, ad and social media campaigns, including their Facebook Holiday Food Drive.

Liberty Mutual won four Awards of Excellence while Jackson National, Farmers and the Co-operators each won three Awards of Excellence.

Also honored with Awards of Excellence were Iscential, AmWins, The Hartford, Main Street America Group, MAPFRE Insurance, PEMCO, Otterstedt Agency, Arrowhead General Insurance Agency, PIU, Tower Group Companies, Guardian Life, Westfield Insurance, John Hancock Life, Scottsdale, Liberty Mutual Life, OneAmerica, Commercial Alliance Insurance Co., Nationwide Financial, EMC, American Modern Insurance Group, Zurich, Allied World Insurance, AAMGA and Vertibrands for Brownyard Group.

The Insurance Marketing and Communications Association is an international organization of insurance communications professionals specializing in marketing, communications, advertising, sales promotion, public relations and media relations. The oldest insurance marketing and communications association in North America, it began as the Insurance Advertising Conference (IAC) in 1923 and was renamed in 1984 to better depict the evolving roles of insurance communicators.

IMCA’s purpose is to promote excellence in insurance marketing and communications, improve the professional skills of members, foster the sharing of ideas and experiences among members and promote a positive image of the insurance industry.