American Family Insurance Launches Online Home Inventory Service

American Family Insurance has unveiled DreamVault, a home inventory application that’s free to everyone. DreamVault is available online at and (Spanish version) and as an app for iPhone and Android users.

“Whether you rent or own, it’s important to protect your belongings,” says Bill Simon, director of Digital Marketing at American Family Insurance. “Creating an online inventory using DreamVault not only makes it easier to recover from an unforeseen event like a fire or theft, but also helps users make sure they have the right type and amount of insurance coverage.”

To upload an item to DreamVault, the user enters the item category, description, purchase date, value, serial number and a photo. The mobile version includes a speech-to-text function, provided by Nuance Communications, Inc., that lets a user enter items verbally.

Once information is uploaded, users can generate reports by room or category – and then email the reports to their insurance agent, regardless of their insurance provider. By reviewing these reports, agents can identify whether any items require different types or amounts of coverage in order to be protected.

With DreamVault, users’ data is secure. DreamVault uses 128-bit SSL (Secure Sockets Layer) encryption – the highest level of online encryption possible for financial or confidential transactions. All data is stored in a secure location that is maintained, managed and backed up remotely. All data is synchronized regardless of the device used to enter the information.

Based in Madison, Wis., American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states.