Lemonade Raises $120 Million Led by the SoftBank to Fund Global Expansion

December 19, 2017

  • December 19, 2017 at 1:49 pm
    Agency says:
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    Anyone insider in the insurance industry would know this is about as bad of an investment that one can make. They will burn it on executive salaries, advertising and loss ratio before the Lemonade calls it quits.

    • December 20, 2017 at 8:19 am
      NC P&C Agent says:
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      They should take the $120M and burn it. At least they’ll get some warmth and light then.

    • December 22, 2017 at 1:27 pm
      Agent 3000 says:
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      This can actually work if they can gain access to more of the data that has been gathered in past 30 or so years by agency management systems and get their hands on actuarial information that stored on so many other systems. The human factor can be easily eliminated in the next 10 to 15 years, if not sooner. Insurance, for the most part, is basically number crunching. The only thing any insurance agency, broker or carrier is selling is service, association and relationships when you look at the big picture. When I was working at Publix years ago they were sure they were not going to go the way of the self-checkout service but sure enough they bought into it. I believe Target was the same way. The desire human to human preferred interaction is fading away slowly and surely. I’m pretty sure many people sitting in the board of director position don’t mind either because there will be less human error due to less human interaction. The only person or people to blame for failing will be the technicians and managers. Times are a changing folks! Pay attention!

  • December 19, 2017 at 2:44 pm
    agent2 says:
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    They will then be re branded as “Grapefriut Juice”.

    • December 20, 2017 at 10:15 am
      Agent says:
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      Lemonade will leave a sour taste in the investor’s mouths.

  • December 20, 2017 at 9:58 am
    Ins Guy says:
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    “The insurance brands we know today came of age in the era of the horse-drawn carriage,” said Schreiber.

    Not saying that the industry isn’t overdue for a technological overhaul, but the judgmental arrogance of Schreiber comes through every time he makes these self-publicized statements. The false assumption he wants you to make is that longevity is a weakness. State Farm, Geico, and Progressive actually came of age in the automobile era. This is a slight of hand rhetorical trick to distract you from the fact that Lemonade has little experience and yet to weather anything like the Big Dogs have.

    Schreiber reminds me of that old cartoon, Spike and Chester, where the little Chihuahua yips and barks around the bulldog. Enough yipping.

    • December 22, 2017 at 1:37 pm
      Agent 3000 says:
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      With so many advancements and enhancements being made due to technology certain processes will no longer take much time to develop, understand and implement. Those companies took years to get to the level they are now and they have to contribute some of, if not most of, that success to the early adoption of the technological systems they could afford to invest in when things were just getting interesting in that area in regards to the computer age. They realized early just how important data was and that faster processing meant getting more done which in turn gets you more money faster! It may soon be their downfall unless they invest in Lemonade or create their own Lemonade to compete. If not, this may end up being a monopoly. If they are building this system based on fair pricing who would complain? The person who started this whole thing thinks insurance companies and the people in the business of insurance are all scammers and frauds. Being an insurance agent and believing I have go work ethics and morals, I am insulted!

  • December 20, 2017 at 10:19 am
    Ron says:
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    Lemonade has been around for over 2 1/2 years with its demise widely predicted.

    Maybe it will fail, maybe it will succeed. I would venture to guess that those investing are seasoned and know what to look for, how to analyze financials and business plans, and know what questions to ask. Those criticizing those investors probably do not.

    • December 20, 2017 at 1:05 pm
      Einstein says:
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      I would bet a $1 their plan is to do exactly what Esurance and Waze did – build the platform/idea then sell it to the highest bidder.

      • December 22, 2017 at 1:40 pm
        Agent 3000 says:
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        Maybe they will do to this what the auto industry giants did to the railroad industry – buy the system then bury it so the current system can continue to thrive.

  • December 20, 2017 at 3:22 pm
    Hector Projector says:
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    One thing they know how to do well…raise money.

  • December 29, 2017 at 12:43 pm
    Dick Wagner says:
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    I think most are under-estimating them. I suspect that they, along with what Amazon has planned, will drastically change the brick and mortar insurance business. If I was a newer agency, I’d be very worried.

  • April 12, 2019 at 12:02 pm
    Tiger says:
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    I bought the Lemonade policy from safebutler and ever since I bought all my policies through lemonade. it’s a very seamless experience.



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