My issue with these commercials are the ones dissing homeowners insurance. What do you mean they won’t replace my air conditioner when it breaks down? Or my washing machine?
Oh but it covers zombie apocalypse.
Actually the only way EB would cover the above would be if it were hardwired into the home. So yes on central air conditioning, no on the washer. But there are other avenues to cover that.
Well stated Cathy. Most of us tend to take insurance very serious and the ads / commercials that:
1. Offer insurance on silly things
2. Make it all look funny with no message
3. Have silly characters
…..demean the importance of our clients’ financial security and our careers.
While I don’t endorse Allstate, I find their Mayhem commercials entertaining and message driven.
I don’t think humorous commercials challenge the thinking of most Americans about what insurance really is.
The bigger issue are the scare tactics from real insurance companies. The worst is the dishonest “cut rate” insurance scare tactic wrapped in genuinely funny Mayhem commercials. Another nominee is Liberty Mutual’s “accident guarantee”, as if most other insurance companies will jack your rates after a single claim. Most people who don’t work in insurance begin to become cynical about insurance from these scare tactics.
What drivel. As we all know, most insurance companies can easily match the coverage from most other insurance companies, and most insurance companies are fairly high quality.
Maybe Insurance Journal should have an annual “worst commercial” awards . . .
Yeah man….totally! Those 15 year old drivers and homeowners/renters are such a HUGE market share that carriers are definitely trying to tap into since they have TONS of disposable income to spend on personal auto’s, homes and insurance. (end sarcasm)
DECEMBER 29, 2017 AT 3:32 PM
Agent says:
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You need the insult Progressive. Go play golf in the snow and freezing temperatures since you bragged about playing all winter.
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February 6, 2018 at 12:16 pm
Agent says:
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Spend your new found tax cut on insurance, dude. By the way, 70% of Millennials who rent don’t buy Renters insurance. They seem to think nothing bad will ever happen to them.
I have three observations:
1.Any criticism from members of an industry that will take a bet on pretty much anything, for the right premium is questionable.
2. The trend to humorous property insurance commercials is not new: Farmers, Flo, Caveman. However in the pizza example, it is not really insurance, it’s just a gimmick, like an on-time delivery.
3. We really should question the ethics of insurance that has low value, like the “dollar trading” dental plans, which might come with a warning: don’t use if you have bad teeth; don’t buy if you are over age 50.
Accidental and Dental..it’s all in the, “AL” of the term. Worst insurance ever. I would think that with the ACA , there would be some relief at least in the Dental…?? NOT! ORAL SURGEONS SHOULD START FILING FOR RE-CODING! Dental issues are such a huge problem now, with the decay of bone and now heart issues are discovered. My Cardiologist isn’t inclined to do root canals and yes, they can be serious when traveled.
Other than co-opting the term “insurance”, this is much ado about nothing. Insurance is a contract of indemnity. A contract, by definition, must have “consideration”….a premium being paid. But this marketing angle requires no payment, thus it is not a contract, and equally it is not insurance. Comparing it to any other form of actual insurance is a fallacy from the onset. What it actually is would be good customer service, the kind which would have occurred even before these commercials. If you ever push a shopping cart out of the grocery, and something inadvertently fall out and breaks, EVERY grocery would replace that item for you free of cost on the spot. Same thing here, and it is nothing special, because all but the very worst pizza franchises would replace your item if something extraordinary occurred to ‘damage’ it. They are trying to establish a value in your consciousness that was ALWAYS there anyway, but customers really didn’t think about. The co-opting of the word “insurance” doesn’t concern me, as a 32 year insurance vet….I maintain enough faith in the general public to know the difference between a marketing pitch and actual insurance.
Since when was insurance only for large loss? That may be true in an academic setting but in the real world that is not the case. I find this policy interesting for a couple of reasons. First, there is no policy document. Second there is no insurance company taking the risk or charging the premium.
This is simply another marketing ploy but before all you practitioners belittle it please explain the following. Go to your bank and look at the placard that describes insurance with the FDIC Insurance. Where is the policy? Who is paying premium? Gee at least with the pizza I can afford that loss. And I get a new pizza quickly.
Will I be reimbursed if a guy delivers a cold pizza to the iceberg on which I float ?
Not if it’s delivered in 30 minutes or less.
Hidden due to low comment rating. Click here to see.
My issue with these commercials are the ones dissing homeowners insurance. What do you mean they won’t replace my air conditioner when it breaks down? Or my washing machine?
Oh but it covers zombie apocalypse.
Whatever.
Actually, many carriers cover equipment breakdown now.
Actually the only way EB would cover the above would be if it were hardwired into the home. So yes on central air conditioning, no on the washer. But there are other avenues to cover that.
Actually Chris, I was bugged by the exact same commercial, picturing us as dolts selling snake oil.
Well stated Cathy. Most of us tend to take insurance very serious and the ads / commercials that:
1. Offer insurance on silly things
2. Make it all look funny with no message
3. Have silly characters
…..demean the importance of our clients’ financial security and our careers.
While I don’t endorse Allstate, I find their Mayhem commercials entertaining and message driven.
It takes a little wit to make an entertaining commercial which has nothing to do with actual insurance (I’m looking at you Geico).
An entertaining *insurance* commercial? That’s where Mayhem nails it.
I don’t think humorous commercials challenge the thinking of most Americans about what insurance really is.
The bigger issue are the scare tactics from real insurance companies. The worst is the dishonest “cut rate” insurance scare tactic wrapped in genuinely funny Mayhem commercials. Another nominee is Liberty Mutual’s “accident guarantee”, as if most other insurance companies will jack your rates after a single claim. Most people who don’t work in insurance begin to become cynical about insurance from these scare tactics.
What drivel. As we all know, most insurance companies can easily match the coverage from most other insurance companies, and most insurance companies are fairly high quality.
Maybe Insurance Journal should have an annual “worst commercial” awards . . .
Most insurance commercials appeal to the immature 15 year old. However, I still think the Brad girl from Liberty Mutual is cute.
Yeah man….totally! Those 15 year old drivers and homeowners/renters are such a HUGE market share that carriers are definitely trying to tap into since they have TONS of disposable income to spend on personal auto’s, homes and insurance. (end sarcasm)
Hidden due to low comment rating. Click here to see.
DECEMBER 29, 2017 AT 3:32 PM
Agent says:
LIKE OR DISLIKE:
0
1
You need the insult Progressive. Go play golf in the snow and freezing temperatures since you bragged about playing all winter.
Reply
Spend your new found tax cut on insurance, dude. By the way, 70% of Millennials who rent don’t buy Renters insurance. They seem to think nothing bad will ever happen to them.
Very good comments by the author. If you can retain the risk, why pay more to do so.
I have three observations:
1.Any criticism from members of an industry that will take a bet on pretty much anything, for the right premium is questionable.
2. The trend to humorous property insurance commercials is not new: Farmers, Flo, Caveman. However in the pizza example, it is not really insurance, it’s just a gimmick, like an on-time delivery.
3. We really should question the ethics of insurance that has low value, like the “dollar trading” dental plans, which might come with a warning: don’t use if you have bad teeth; don’t buy if you are over age 50.
Accidental and Dental..it’s all in the, “AL” of the term. Worst insurance ever. I would think that with the ACA , there would be some relief at least in the Dental…?? NOT! ORAL SURGEONS SHOULD START FILING FOR RE-CODING! Dental issues are such a huge problem now, with the decay of bone and now heart issues are discovered. My Cardiologist isn’t inclined to do root canals and yes, they can be serious when traveled.
Other than co-opting the term “insurance”, this is much ado about nothing. Insurance is a contract of indemnity. A contract, by definition, must have “consideration”….a premium being paid. But this marketing angle requires no payment, thus it is not a contract, and equally it is not insurance. Comparing it to any other form of actual insurance is a fallacy from the onset. What it actually is would be good customer service, the kind which would have occurred even before these commercials. If you ever push a shopping cart out of the grocery, and something inadvertently fall out and breaks, EVERY grocery would replace that item for you free of cost on the spot. Same thing here, and it is nothing special, because all but the very worst pizza franchises would replace your item if something extraordinary occurred to ‘damage’ it. They are trying to establish a value in your consciousness that was ALWAYS there anyway, but customers really didn’t think about. The co-opting of the word “insurance” doesn’t concern me, as a 32 year insurance vet….I maintain enough faith in the general public to know the difference between a marketing pitch and actual insurance.
Actually, insurance did come into play on this ad. The tree did fall on the car, right?
Since when was insurance only for large loss? That may be true in an academic setting but in the real world that is not the case. I find this policy interesting for a couple of reasons. First, there is no policy document. Second there is no insurance company taking the risk or charging the premium.
This is simply another marketing ploy but before all you practitioners belittle it please explain the following. Go to your bank and look at the placard that describes insurance with the FDIC Insurance. Where is the policy? Who is paying premium? Gee at least with the pizza I can afford that loss. And I get a new pizza quickly.