They’ve been trying to get rid of us for 200 years. Every time they fail and they will continue to do so. Those agencies with experience know they are searching for a better customer than those who look through a telephone book. You better gain knowledge and sales ability if you want to attract a good, profitable customer.
If I am reading the tea leaves correctly, unless an agency is already able to produce large volumes of business, then I see a future(heck, we are already there) where any small to medium sized agency will not be able to maintain their direct appointments without joining up with a larger association. Gotta pay to play, go big or prepare to be terminated. Sad state of affairs.
The author forgot one important option: Finding ways to succeed and grow.
They’ve been trying to get rid of us for 200 years. Every time they fail and they will continue to do so. Those agencies with experience know they are searching for a better customer than those who look through a telephone book. You better gain knowledge and sales ability if you want to attract a good, profitable customer.
If I am reading the tea leaves correctly, unless an agency is already able to produce large volumes of business, then I see a future(heck, we are already there) where any small to medium sized agency will not be able to maintain their direct appointments without joining up with a larger association. Gotta pay to play, go big or prepare to be terminated. Sad state of affairs.