Google Invests in Insurance Agency Software Firm Applied Systems

By | October 17, 2018

  • October 17, 2018 at 1:11 pm
    Some Guy says:
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    This isn’t good news. If you know Google’s history, they tend to eventually buy the whole company, suck it dry and leave the carcass on the side of the road to rot.

  • October 17, 2018 at 1:14 pm
    Agency says:
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    I think they are buying a stake more so for information more than anything else, agree with first post, this is a not good news.

  • October 17, 2018 at 2:12 pm
    CSP says:
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    Only a matter of time when an update siphons client info from the agency to be sold………….

  • October 17, 2018 at 2:43 pm
    UW says:
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    Agencies are ripe to get crushed for a lot of types of insurance. There’s really no need for most consumers to buy basic insurance and have a large chunk go to commissions, especially if they just renew the same policy each year. More complex types it would be crazy not to use one unless you already have an existing, knowledgeable, risk management department. Google already failed at their policy searching site and tech people aren’t great at things outside of tech so I don’t see it happening any time soon.

  • October 17, 2018 at 4:20 pm
    Dan Colucci says:
    Hot debate. What do you think?
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    Up to now I was considering joing appled systems. Obviously I will no longer consider them. i view this as an attempt to eventually get back to writing insurance again once they gain the insurance expertise they lacked the last time they venutred into it. Word of advise to nay agent who has applied systems. You are paying money to an organization that will eventually be competing wiht you. You might wnat to change to a different service. Beleive me ther are pleanty out there looking for your business that don’t have plans to cmpete with you.

  • October 18, 2018 at 10:59 am
    TigreTen says:
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    The only reason we agents and agencies haven’t been destroyed by “Big Tech” is this: There just isn’t enough money it in for them to come after us. That is, heretofore, there hasn’t been enough money to go after it. When the cost for Google to run an agency or whatever agency like entity they invent comes into alignment with their business cost and profit model, we should be very worried. But so far, Google nor any other entity has come close to being able to handle insurance the way a good old fashioned American insurance agency does.

  • October 19, 2018 at 10:41 am
    Dylan Braun says:
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    Biggest take away, Applied employees able to put Google on thier resume.

  • October 19, 2018 at 4:38 pm
    Bob Mathis says:
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    Applied systems AMS is and has been a pile of crap for longest time. Only thing Google has to gain is access to the data or agencies.

  • October 22, 2018 at 10:21 am
    CSR says:
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    When it comes down to it, Google is a data company. Insurance is one of the most data rich industries out there at this time. It’s no wonder they’re interested in buying up insurance software companies. I give it three years before they start competing with independent agencies.

  • October 22, 2018 at 10:30 am
    Crawdaddy says:
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    TamOnline Users, Do you think Applied will add Google website to our online sites? Long time coming!

  • October 22, 2018 at 11:07 am
    llcj says:
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    Applied systems bought CompuQuote years ago, which was a firm that automatically rated all of Canada’s auto and personal property insurers so that brokers could generate multiple quotes for their clients.

    Their software was so robust that it could handle all of canada’s insurers.

    I have a sneaking suspicion that google wants their hands on this to eventually sell insurance online.

  • October 29, 2018 at 12:25 pm
    Chris Vivona says:
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    Lemonade anyone?



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