Part of the problem is that many don’t understand what a return on investment (ROI) is and how investing in technology can give an amazing ROI. Many look at it as an unnecessary expense, but they don’t look at the amazing benefits that will win them more business. Among agencies, there are a huge number who are order takers, they are bad for their agency and bad for their customers. However the agencies who want to thrive, the door is wide open as you have little quality competition and this is what the consumers are screaming for. They are not primarily screaming for price as too many agents falsely believe.
Part of the problem is that many don’t understand what a return on investment (ROI) is and how investing in technology can give an amazing ROI. Many look at it as an unnecessary expense, but they don’t look at the amazing benefits that will win them more business. Among agencies, there are a huge number who are order takers, they are bad for their agency and bad for their customers. However the agencies who want to thrive, the door is wide open as you have little quality competition and this is what the consumers are screaming for. They are not primarily screaming for price as too many agents falsely believe.