Vegan Suing Burger King Over Its ‘Impossible Whopper’ Has a Real Beef: Viewpoint

By Stephen L. Carter, Bloomberg View | November 27, 2019

  • November 27, 2019 at 9:10 am
    ralph says:
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    what’s the opposite of a vegan? I’m that. If you tally up all the vegetables I’ve eaten over my lifetime, then technically you can say I’ve eaten a salad.

    Now excuse my while I finish my glass of bacon grease and go find someone to sue.

  • November 27, 2019 at 11:32 am
    Vox says:
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    Veganism is a religious food law like Kosher or Halal. Burger King should have realized this, no matter how ridiculous the Vegan law is. Religions are full of taboos. You’re going to have a sixteen week purification ritual for eating that burger cooked on that grill. Oh, that and a lawsuit. Since I am not Vegan, I might just try one of those burgers.

    • November 27, 2019 at 1:21 pm
      JMC says:
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      If it looks like meat, smells like meat, and tastes like meat, than it better be meat or I am suing them.

      • December 2, 2019 at 12:31 pm
        Captain Planet says:
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        I’ve tried Beyond Meat and The Impossible Burger. Both are tasty alternatives if you have a meat restricted diet due to health concerns. This isn’t just about vegans. It isn’t just about vegetarians. People have serious health consequences for coming into contact with foods they aren’t supposed to. Are we going to start ripping on kids with peanut allergies because they can’t eat candy made in the same factory as peanut butter cups?

        • December 6, 2019 at 1:39 pm
          Interesting says:
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          Someone went to Burger King with the assumption of receiving healthy food. Irony Noted.

        • December 12, 2019 at 4:37 pm
          CC says:
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          False equivalency alert. We are talking about adults here. Don’t bring up kids in an attempt to garner sympathy.

  • November 27, 2019 at 12:38 pm
    Craig Cornell says:
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    Making vegetables taste like beef? Big deal. Cows have been doing that forever . . .

    • November 27, 2019 at 12:58 pm
      Rosenblatt says:
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      I don’t vote on this site, but if I did, I’d give you a +1 for this comment.

  • November 27, 2019 at 1:24 pm
    Tim George says:
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    What damages or injuries were claimed in the suit? While a big stretch, looks like BK may need to use new grills for cooking the Impossible Whopper or add further discosures.

    • November 27, 2019 at 2:08 pm
      Andrew G. Simpson says:
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      Here is a link to the complaint:
      https://www.insurancejournal.com/app/uploads/2019/11/williams-v-burger-king.pdf

      • November 27, 2019 at 2:40 pm
        Rosenblatt says:
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        Very informative, thanks Andrew! For those who may not click the link:

        10. On behalf of himself and the proposed Class defined below, Plaintiff seeks an injunction requiring Defendant to plainly disclose that the Impossible Whopper is cooked on the
        same grill as its other meat; that Burger King’s future marketing of its Impossible Whopper comply with Florida’s Deceptive and Unfair Trade Practices Act and common laws; as well as an award of actual and compensatory damages to the Class, together with costs and reasonable attorneys’ fees.

    • December 2, 2019 at 4:18 pm
      InsGuy says:
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      Stick ’em in the microwave – problem solved…

      • December 2, 2019 at 4:59 pm
        Captain Planet says:
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        Both Beyond Meat and Impossible Burger are not meant for the microwave. These aren’t your normal veggie burgers that taste closer to a hockey puck. I was first intrigued when I quoted Beyond Meat. They are quite good and cook up like animal protein.

  • November 27, 2019 at 2:14 pm
    Webb says:
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    I am so glad our clogged up court system is spending its time on this!

  • November 27, 2019 at 3:07 pm
    Mr. Integrity says:
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    Burger King should just stick to its roots — burgers — and let the vegans come up with their own means and methods for wanting to eat a burger!

  • November 27, 2019 at 4:01 pm
    Texkraut says:
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    Hidden due to low comment rating. Click here to see.

    • December 2, 2019 at 8:28 am
      CL PM says:
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      This is quite newsworthy for readers on this site that are involved with insuring restaurants. I manage a small business product and I read all I can about issues for which our insureds may be sued. Even frivolous lawsuits may cost us money in providing a defense. Understanding our exposures is vital when setting rates and underwriting rules.

      • December 2, 2019 at 12:34 pm
        Common Sense says:
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        Hidden due to low comment rating. Click here to see.

        • December 2, 2019 at 12:43 pm
          CL PM says:
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          No, don’t think we can do that. But if this suit is successful, it may cause us to think about how we underwrite restaurants. Will have to wait and see.

        • December 2, 2019 at 1:26 pm
          Captain Planet says:
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          Agent, what about just normal vegetarians? Why is everyone missing it isn’t just vegans who are impacted by this false advertising?

  • November 28, 2019 at 1:28 pm
    knowall says:
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    BK’s fries are very good. cooked in some kind of oil

  • December 2, 2019 at 10:17 am
    ralph says:
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    “Vegans love to say ‘Humans are the only animals that drink the milk of other animals.’ ooohhh, crazy…You know what else people do? Fly planes. Make movies. Call each other on the phone to tell each other how awesome milk is. Shut up, vegan.”
    –Joe Rogan

  • December 2, 2019 at 12:23 pm
    Captain Planet says:
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    There are some people with afflictions that have been advised to avoid red meat. There are those with gout and other conditions that can have painful reactions to being exposed to certain meat/food products. It isn’t always be some “religious choice” there are patrons purchasing or avoiding the product. So, yes, this claim has merit.

  • December 2, 2019 at 1:14 pm
    Jack says:
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    Sorry, have to leave early today to kill bambi. I’ll get back to this tomorrow.

    • December 2, 2019 at 5:11 pm
      Well... says:
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      Mark me thoroughly impressed by how cool you are.

      • December 3, 2019 at 12:28 pm
        Jack says:
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        Well…don’t care.

        Bambi is in the fridge to age 5-7 days before he is put away for fine dining later.

        Yep, as typical the lawyers will drive up the cost of food like everything else they sue. While they get rich, it’s the little guy that pays the piper.

        • December 3, 2019 at 5:29 pm
          Jon says:
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          OK Boomer

  • December 2, 2019 at 2:23 pm
    Exhausted says:
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    I don’t see anywhere that BK claimed the item was “vegan” just that it was meatless, so this is meritless in my opinion. I don’t subscribe to any food “religions” other than to eat whatever I want, but I understand that there are different “levels” of isms, vegetarian, vegan, pescatorian…etc., that all vary the way they don’t eat meat. So I believe anyone that follows strict vegan diet would not expect something to be vegan if it is not labeled vegan.

  • December 3, 2019 at 9:22 am
    Augustine says:
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    The reality is, the term vegan implies absolutely no animal byproducts (as opposed to vegetarian). If Burger King are making claims of their Impossible Whopper being “Vegan,” but are actually using the same griddle that beef burgers are being cooked on, then the claim of being Vegan is indisputably false. However, I don’t recall BK ever making claims that their burger was Vegan? The term Vegetarian is pretty ambiguous. For example, many vegetarians will eat eggs and milk (animal byproducts) but just refrain from animal meat. The Impossible Burger does not contain animal meat…

  • December 6, 2019 at 2:41 pm
    Michelle says:
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    Plaintiff claims 0% Beef is false as it is grilled on the same grill as other meats (beef, chicken, sausage) thus it contains meat by-products.
    The question: does 0% BEEF mean 0% meat by products?



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