Time Is Now for Agents to Address Privacy of Customer Data

By | February 27, 2020

  • February 28, 2020 at 9:49 am
    Polarizing CUBeArnie says:
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    ” Most people understand that posting something to Facebook or searching on Google is tracked. When searching for products online to purchase, ads for those items appear the next time a consumer jumps online. Or when placing an order online for an item, ads for related items appear. There is a value to that. Given the critical nature of agency data, agents must be hyper-vigilant of the outside services they choose to use and to understand their privacy, security and data-sharing policies in detail. ”

    It’s a good thing that the NAIC set forth a model law for insurance data security. All states need to adopt it to be effective. The above suggests that agents owe a duty to their clients to selectively use websites that do not compromise online data security. This suggests a market for IT services that provide training and solutions (apps, etc.) to address the currently naive approach to data collection and storage…. of all industries, not just insurance.

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