Broad Insurance Group Buys Florida’s Hartselle Agency

Broad Insurance Group (BIG) said it has acquired Art Hartselle Agency Inc., a Seminole, Fla. based commercial and personal lines property/casualty insurance agency.

The company said that Robert Southard, a Florida native and insurance executive, is being brought on as president.

The agency will continue to operate with its current staff out of its Seminole location.

Monsey, New York-based Broad Insurance Group is a recently formed subsidiary of Broad Financial. BIG was developed with the goal of acquiring small to mid-size P/C insurance agencies.