Historic Atlanta Krispy Kreme Owned by Shaq Damaged by Fire

February 16, 2021

A historic Krispy Kreme Doughnuts store in Atlanta owned by basketball star Shaquille O’Neal that dates back to the mid-1960s was engulfed in flames early last week, heavily damaging the structure.

Atlanta fire crews responded to the iconic restaurant on Ponce de Leon Avenue shortly after midnight on Wednesday, news outlets reported. Video posted on social media showed raging flames.

The store is intertwined with Atlanta’s history, opening more than 60 years ago. That was the year the Atlanta Fulton County Stadium opened in 1965, WXIA-TV reported.

O’Neal bought the store in 2016.

“I hope no one was hurt and we will bounce back better than ever,” O’Neal said in a statement.

“We and our shop partner, Shaquille O’Neal, are extremely thankful that no one was injured and for the rapid response and outstanding work of the local fire and police departments,” said Jack Farmer, who represents Krispy Kreme.

“We are working with authorities to assess the damage and are uncertain at this point how long the shop will be closed,” he added. “However, we plan to reopen the shop as soon as possible! In the meantime, our Ponce team members will continue to receive full pay while we identify and offer them roles at other area Krispy Kreme shops.”

Firefighters extinguish a fire at the landmark Krispy Kreme Doughnuts store Wednesday, Feb. 10, 2021, in Atlanta. The store owned by Basketball Hall-of-Famer Shaquille O’Neal was significantly damaged. (John Spink/Atlanta Journal-Constitution via AP)

Battalion Chief Douglas Hatcher said firefighters saved most of the building after the fire started in the back. No injuries were reported. Hatcher said the cause of the fire was under investigation.

The Midtown Krispy Kreme opened in 1965. It was one of the first locations established outside the company’s main bases of operations in Winston-Salem, North Carolina and Nashville, Tennessee.

After Martin Luther King Jr.’s funeral in April 1968, the Krispy Kreme fed mourners by donating 150 dozen donuts to Atlanta churches.

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