LaRocca to Direct Beecher Carlson’s Western Operations

Mike LaRocca has been named executive managing director of Beecher Carlson, responsible for increasing the Atlanta-based brokerage and risk management firm’s existing business in Southern California and expanding operations to additional locations in the Western United States.

Beecher Carlson has an established office in Woodland Hills, California and new locations are being opened in downtown Los Angeles and in Orange County. LaRocca will operate from Beecher Carlson’s new Los Angeles office.

LaRocca’s career spans more than 25 years in the insurance industry with a specialized focus on revenue growth and sales leadership. Prior to joining Beecher Carlson he was regional executive officer at Willis North America, responsible for operations in eight southeastern offices.

LaRocca spent 12 years at Aon Risk Services in a variety of executive positions. He was Northeast regional director responsible for 11 offices. LaRocca was also Aon’s resident managing director in Cleveland, where his expertise and leadership were recognized as the key factors to the office’s accelerated growth. He also served as regional sales manager of offices in Ohio, Indiana and Kentucky.

LaRocca has also held executive positions at Johnson & Higgins. He began his risk management career as a producer at Marsh & McLennan. Prior to his risk management career, LaRocca was a litigation attorney with Rose, Schmidt & Dixon in his hometown of Pittsburgh.