“Teensurance allows parents to have positive dialogue with teens about the responsibilities that come with a driver’s license.”
…..I’m pretty sure parents are “allowed” to have positive dialogue with their teens, without “Teensurance”.
I hate to be the cynic, but if packaging something obvious with a silly name like Teensurance is all it takes to win an award, then I should have gotten a marketing or a P.R. degree.
Also, from an underwriting standpoint how is it in Safeco’s best interest to promote teenagers as their target demographic?
GEICO built it’s kingdom by targeting teens. Targeting the over-the-hill gang hasn’t grown Hartford’s book much in comparison.
Teens are the future insureds of America. Get them young and treat them fairly, they become loyal customers.
As for Teensurance. Yes, it’s a gimmick, and it does provide surveillance for more than just teens since it doesn’t differentiate who is driving the car.
Want to monitor your wife during the day? Subscribe to Teensurance, get a discount and track her from the convenience of your computer at work. Same is true with Hubby, etc.
Youthful operators have done nothing but ruin my loss ratio in the last 10 years. Mercury rates attract this risk and when I compare my results to my other book of preferred “over the hill, gainfully employed, highly educated homeowners and auto owners”, I find the difference amazing. Last year I got nothing from Mercury on contingency and Allied sent me $60,000. When I look at the losses, the difference is the Teensurance customer was the cause. You and GEICO can have the teens Genius – Not Genius. I’ll take the geezers and make money for me AND the company. Are you the green lizard?
“Teensurance allows parents to have positive dialogue with teens about the responsibilities that come with a driver’s license.”
…..I’m pretty sure parents are “allowed” to have positive dialogue with their teens, without “Teensurance”.
I hate to be the cynic, but if packaging something obvious with a silly name like Teensurance is all it takes to win an award, then I should have gotten a marketing or a P.R. degree.
Also, from an underwriting standpoint how is it in Safeco’s best interest to promote teenagers as their target demographic?
GEICO built it’s kingdom by targeting teens. Targeting the over-the-hill gang hasn’t grown Hartford’s book much in comparison.
Teens are the future insureds of America. Get them young and treat them fairly, they become loyal customers.
As for Teensurance. Yes, it’s a gimmick, and it does provide surveillance for more than just teens since it doesn’t differentiate who is driving the car.
Want to monitor your wife during the day? Subscribe to Teensurance, get a discount and track her from the convenience of your computer at work. Same is true with Hubby, etc.
Youthful operators have done nothing but ruin my loss ratio in the last 10 years. Mercury rates attract this risk and when I compare my results to my other book of preferred “over the hill, gainfully employed, highly educated homeowners and auto owners”, I find the difference amazing. Last year I got nothing from Mercury on contingency and Allied sent me $60,000. When I look at the losses, the difference is the Teensurance customer was the cause. You and GEICO can have the teens Genius – Not Genius. I’ll take the geezers and make money for me AND the company. Are you the green lizard?