Generation Z: The Kids Are All Right


The latest study from Raddon Research Insights identifies the behaviors and preferences of Generation Z.  Based on a survey of more than 2,500 high school students ranging in age from 16 to 18 years, the study analyzes and explains their financial perspectives to offer practical strategic and tactical solutions for financial institutions.

While this executive summary focuses on the Generation Z’s relationship to the banking industry, insurance professional can gain interesting insights into their future customers’ preferences and tendencies.

Introducing Generation Z, the largest and most technologically immersed generation.