High net worth individuals and their families — those with liquid assets of more than $1 million — have an extensive variety of complicated exposures due to their lifestyle, occupation or residence that can range beyond property coverage to include personal liability and legal threats. What is most troublesome, many of these accomplished individuals either undervalue their assets or dangerously overlook their risks. For the most part, they are underinsured.
Given the wealth and assets of this growing segment of society, every broker or agent wants to insure these high net worth individuals and their families along with their valuable passions and possessions. Only the knowledgeable agent or broker who can address these exclusive lifestyles and their distinctive coverage challenges, discover all the inherent risks of a high net worth individual, and offer a policy that protects against their perils will establish and maintain their most affluent customers.