State of Techsurance 2015


This study shows that insurance agencies that use technology in sales and marketing, managing customer relationships and other sales processes sell up to 43 percent more policies per producer than agencies that rely less heavily on technology. And the gap between agencies that use technology extensively and those that do not is widening.

Those are just some of the findings of “The State of Techsurance 2015,” released by Texas-based Insurance Technologies Corporation (ITC), which develops marketing, rating and management products for the insurance industry, and Velocify, a sales acceleration software company based in California.