The New World of Social Networking: Is Your Company Ready for the Revolution?


With social networking an integral part of life as we know it, the use of these networking sites by company employees is also escalating. Several years ago, most companies did not use this medium nor did their employees. This article by Helene Browning of Zurich Services provides background into social networking, discusses some of the types of hidden risks associated with the medium and finally provides sample elements of a social networking program. However, the question that begs to be answered is what has created this paradigm shift?