{"version":"1.0","provider_name":"Insurance Journal Research","provider_url":"https:\/\/www.insurancejournal.com\/research","author_name":"Derence Walk","author_url":"https:\/\/www.insurancejournal.com\/research\/author\/dwalk\/","title":"Winning in a Soft Market: How MGAs and Wholesalers Use Speed, Choice, and Technology to Stay Ahead - Insurance Journal Research","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"CVGNysUAVL\"><a href=\"https:\/\/www.insurancejournal.com\/research\/research\/winning-in-a-soft-market\/\">Winning in a Soft Market: How MGAs and Wholesalers Use Speed, Choice, and Technology to Stay Ahead<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.insurancejournal.com\/research\/research\/winning-in-a-soft-market\/embed\/#?secret=CVGNysUAVL\" width=\"600\" height=\"338\" title=\"&#8220;Winning in a Soft Market: How MGAs and Wholesalers Use Speed, Choice, and Technology to Stay Ahead&#8221; &#8212; Insurance Journal Research\" data-secret=\"CVGNysUAVL\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.insurancejournal.com\/research\/wp\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.insurancejournal.com\/research\/app\/uploads\/2026\/02\/dyad-marketing-thumbnail.jpg","thumbnail_width":640,"thumbnail_height":600,"description":"A soft insurance market changes the rules for MGAs and wholesalers. As price pressure grows, brokers shop more aggressively and submission volumes rise, often without more bindable business.In this webinar, we'll share how MGAs stay competitive through faster program launches, broader options, and smarter submission triage. You'll leave with practical tactics and metrics\u2014and see how technology and AI, including ALIS DX, help scale efficiently."}