ITC (Insurance Technologies Corporation) News

The Comparative Rater Revolution: An Agent’s Story

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Comparative rating systems may seem commonplace in the 21st century as they’ve been around for more than many decades. Most independent insurance agencies rely on them every …

Customer Loyalty and the Impact of the Micro-Moment

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Digital consumerism is a train that can’t be stopped, and in fact, the global pandemic has accelerated it. Many businesses spent months working remotely. Business owners have …

It’s Time for the IA Channel to Show Its Strength

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). The future seems unclear right now. Even the very near future as things are changing quickly. Of course, there is basis to that concern. Every industry is …

What to Post Next on Your Insurance Agency’s Instagram Feed

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Instagram is one of the most used social media platforms in the United States according to the Pew Research Center. Over 800 million people use the photo-sharing …

How Online Reviews Affect Your Search Engine Rankings

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). People shop for and research insurance online every day. Some will do so on your insurance agency’s website. But this doesn’t come free. Those consumers picking your …

Why Your Agency Should Re-Examine the Hard Sell

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Floppy discs. VCRs. Cell phones the size of bricks. Once, these devices were cutting edge technologies and part of our everyday lives. Today, they are nostalgic and …

Don’t Stop Before You’re Done

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). It never fails. When faced with a difficult challenge, it is tempting to give up. We will find any reason to give up. It’s not going to …