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- Thu May 12, 2016 10:00 am
- Forum: Opinions
- Topic: New lead model question - could cost per sale work?
- Replies: 28
- Views: 103788
Re: New lead model question - could cost per sale work?
HI gang. I am new to the insurance industry and am strictly in charge of marketing for a P&C Agency (I am not licensed and do not write policies). I keep a CPS (Cost Per Sale) at around $120 or lower. I am new to this only 10 mos in but have since been able to keep that well under $120 per sale....