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by statsinsurance
Thu May 12, 2016 10:00 am
Forum: Opinions
Topic: New lead model question - could cost per sale work?
Replies: 28
Views: 103788

Re: New lead model question - could cost per sale work?

HI gang. I am new to the insurance industry and am strictly in charge of marketing for a P&C Agency (I am not licensed and do not write policies). I keep a CPS (Cost Per Sale) at around $120 or lower. I am new to this only 10 mos in but have since been able to keep that well under $120 per sale....