View this article online: https://www.insurancejournal.com/news/midwest/2014/01/30/318991.htm
An American Family Insurance commercial featuring Seattle Seahawks Quarterback Russell Wilson is set to debut in select local media markets on Super Bowl Sunday, the company announced.
The Madison, Wis.-based mutual property/casualty insurance company said theirs is the only spot featuring the iconic quarterback. It features Wilson walking from a stadium tunnel onto the playing field while reflecting on what it takes to pursue and achieve your dream.
Wilson is leading the Seattle Seahawks into the Super Bowl in his second year in the NFL. The company said Wilson will inspire others to pursue their dreams in his only commercial appearance during the big game on Feb. 2.
According to CBS News, only 6 percent of high school seniors go on to play college ball. Of those, only 1.7 percent of senior football players in college will get drafted by a National Football League team.
Wilson played for North Carolina State University and later for the University of Wisconsin, leading the Badgers to a Big Ten title and Rose Bowl berth. While at Wisconsin, Wilson became familiar with American Family and the company’s philosophies and philanthropic efforts. Wilson was the 12th pick in the third round of the 2012 NFL Draft.
“Pursuing your dreams is never easy,” said Telisa Yancy, American Family’s vice president of marketing. “Russell Wilson’s commitment to his goals, both on and off the field, is an inspiration for all dreamers. We believe he personifies what our company stands for and we are honored to tell his story in a way that encourages others.”
According to Myles Romero, American Family’s advertising director, the company is being very strategic about their advertising investment. Running the ad in select markets in which American Family operates is cost effective, he said.
The ad is part of American Family’s Dream Ambassadors program of which Wilson is an integral part along with Kathy Ireland, Phillip Phillips, Steve Stricker and Olympian Jessie Vetter.
Source: American Family Insurance