Seeman Holtz Agency Acquires Insurtech Goji

Fast-growing insurance agency Seeman Holtz Property & Casualty has taken a technology leap forward by acquiring Boston-based online home and auto Insurance agency Goji (formerly Consumers United) and its technology platform.

Goji is a licensed insurance agency that writes policies for clients on behalf of insurance carriers in 41 states. Goji’s analytics and data-driven personal lines insurance distribution platform matches clients’ needs with the coverages at the best price from more than a dozen national insurance carriers in real time.

Details of the transaction were not disclosed.

The acquisition is the 50th transaction for the Florida-based Seeman Holtz Property & Casualty (SHPC) that has offices across the country. As part of its growth strategy, SHPC has been acquiring independent insurance agencies throughout the United States. SHPC was co-founded in 1998 by Eric Holtz and Marshal Seeman,

SHPC said it will incorporate Goji’s technology platform throughout its divisions and industry verticals. Also, Goji’s clients will gain access to the 400+ carrier relationships and the 50 state agent licenses of SHPC.

SHPC said this new combination will enhance its access to additional digital marketing channels and partnerships and strengthen its position in online digital marketing and customer acquisition.

“A rapidly growing technology-enabled agency platform with diversified product lines across commercial and personal lines is a winning formula,” said Matt Coffin, chairman, and investor in Goji.

Coffin was previously founder and CEO of Coffin also manages his private investment firm, Coffin Capital & Ventures, which has invested in Goji. Goji’s other investors include Thayer Street Partners, clients of Hudson Structured Capital Management, Village Ventures, and Five Elms Capital.

Vikas Singhal, partner at Hudson Structured, said this transaction is an “important step in the digitization of insurance distribution.

“Goji is a big win for us,” said SHPC President Seeman, adding that the Goji team “will have an instant impact” on the firm’s existing technology.

The sale comes one year after Peter Breitstone, a former senior executive at Insureon, Aon and Zurich, was named CEO of Goji.