Peter Breitstone, a former senior executive at Insureon, Aon and Zurich, was named CEO of Goji, a Boston, Mass.-based, technology-enabled personal lines insurance distribution platform that matches high lifetime value preferred consumers with more than a dozen national insurance carriers.
Goji’s online-to-offline, high-touch concierge model uses a data-driven, consultative approach to match consumers and insurance carriers.
Breitstone’s appointment was announced by Matt Coffin, Goji’s recently-appointed executive chairman. Coffin, a fintech investor and marketer, was previously founder and CEO of LowerMyBills.com. Coffin also manages his private investment firm, Coffin Capital & Ventures, which has invested in Goji.
Breitstone has more than 20 years of senior executive leadership experience at several global insurance companies. He also built and ran Environmental Partners, an insurance brokerage specializing in environmental risk and insurance management, which he sold to Aon.
Goji primarily writes home and auto coverage for consumers on behalf of its integrated network of national insurance carriers. It is currently a licensed agency in 41 states. Founded in 2007 as Consumer United, the company rebranded as Goji in 2014 to better address the preferences of high-value online buyers.
Goji’s investors include: Thayer Street Partners, a middle-market focused private equity firm based in New York, Matt Coffin’s Coffin Capital & Ventures, and Five Elms Capital, a Kansas City-based growth capital investment firm focused on tech-enabled companies.
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