Surplus, Inc. "We wrote $1,000,000 of premium from one response to our ad in the Insurance Journal. I admit I was skeptical about advertising at first, but my daughter really believed in it! She was in charge of our marketing so we gave it a try. We experimented with quarter pages and full pages in the Insurance Journal. The full page ads and adding color generated 10 times the response that the quarter pages did. One full page ad in the Insurance Journal resulted in over $1,000,000 of premium for us. I know advertising in the Insurance Journal really works. It’s not an expense for us; it's the way we make money. We’ve generated commission income many, many times the cost of our advertising." Lyle Ashley,
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