Gen Z & Insurance: Rewriting the Rules of Financial Stability

Overview

Why don’t “Zoomers” trust insurance companies?

Grounded in a nationwide survey of 519 young adults and candid interviews with 12 more, this new report distills eye-opening insights into how today’s 18- to 28-year-olds navigate risk, work, wealth, and insurance.

This practical playbook for insurers provides data-rich understanding, archetype cheat-sheets, and several ideas to reframe coverage as a resilience-building tool. Dive in now to sharpen your conversations, fine-tune flexible product bundles, and close a generation-defining value gap.